marketing Archives

Philip Morris Adapts to Digital Transformation and Consumer Behavior Changes

rbc for cccvJune 17, 2026June 17, 2026

by rbc for cccvJune 17, 2026June 17, 202606

Бізнес міжнародного тютюнового виробника Philip Morris трансформується під впливом цифровізації, розвитку штучного інтелекту та змін у поведінці споживачів. Як пише РБК-Україна, про це під час...

UKRAINIAN NEWS

MRKTNG Marathon 2026: Insights from Marketing Leaders on Decision-Making in a Changing Landscape

unian uaMay 22, 2026May 22, 2026

by unian uaMay 22, 2026May 22, 2026030

У межах цьогорічної події понад 500 маркетинг-практиків, комунікаційників, бренд-лідерів та креативників ділитимуться власним досвідом. Вже 3 червня відбудеться MRKTNG марафон від провідного медіа про маркетинг,...

Cryptocurrency

Crypto.com Chief Marketing Officer Steven Kalifowitz to Transition Role

coindesk comMay 5, 2026May 5, 2026

by coindesk comMay 5, 2026May 5, 2026030

Steven Kalifowitz, the Chief Marketing Officer (CMO) of Crypto.com, will step down from his position on June 30, 2026, but will remain with the company...

Cryptocurrency

Coinbase Marketing Executives Transition to OpenAI Amid Industry Shift

coindesk comApril 23, 2026April 23, 2026

by coindesk comApril 23, 2026April 23, 2026061

In a notable trend within the tech industry, six senior marketing executives from Coinbase have recently transitioned to OpenAI, the San Francisco-based company known for...

Business

The Rise of mono Cat: How a Mascot Became monobank’s Brand Identity

rbc for cccvMarch 28, 2026March 28, 2026

by rbc for cccvMarch 28, 2026March 28, 2026049

Про те, як бренд може спілкуватися з аудиторією просто, без формальностей та створювати емоційний зв’язок через персонажа, на прикладі mono кота – символу monobank, –...

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Tag : marketing

Philip Morris Adapts to Digital Transformation and Consumer Behavior Changes

MRKTNG Marathon 2026: Insights from Marketing Leaders on Decision-Making in a Changing Landscape

Crypto.com Chief Marketing Officer Steven Kalifowitz to Transition Role

Coinbase Marketing Executives Transition to OpenAI Amid Industry Shift

The Rise of mono Cat: How a Mascot Became monobank’s Brand Identity

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