On June 3, 2026, the MRKTNG Marathon will convene over 500 marketing professionals, communication experts, brand leaders, and creatives to share their experiences and insights. This event, organized by the leading media outlet MMR and the business/media bureau Ekonomika+, is themed “Highlighting the Essentials.”
The marathon will feature a series of non-stop lectures led by industry leaders, focusing on how to identify key elements that drive results in marketing. 1+1 media will serve as the event’s general information partner.
The agenda includes a concentrated mix of engaging, concise, and practical presentations aimed at delivering professional value from decision-makers navigating instability. The discussions will emphasize that effective marketing today hinges on precision in choice. The event will be structured into several key segments:
- Highlighting the Essentials: Strategies for making marketing decisions in an oversaturated environment and identifying what supports a brand in 2026.
- The New Consumer, New Trust: Approaches for engaging an audience that rapidly changes behavior, is skeptical of words, and reacts sensitively to inauthenticity, relying on experience.
- Creativity on Steroids: Techniques for generating ideas that influence consumer choices.
- Between Technology and Common Sense: Utilizing AI, automation, Threads, TikTok, and other interaction channels effectively to ensure that marketing efforts yield real results rather than becoming a chaotic assortment of actions.
Hosts for the event will include Ruslan Sharipov from 1+1 media and Lyudmila Barbіr, the host of “Breakfast with 1+1.” Among the speakers at the MRKTNG Marathon 2026 are Natalia Vovk, Marketing Director at 1+1 Ukraine; Yulia Zhmachina, producer of “Breakfast with 1+1” and head of the morning broadcasting department at 1+1 media; and Yegor Gordeev, also a host of “Breakfast with 1+1.”
As part of the marathon, there will be an awards ceremony for the winners of the X-RAY Marketing Project Competition. Registration for the event is available through the official website.
The MRKTNG Marathon 2026 aims to equip marketing professionals with essential strategies for navigating a rapidly changing environment. Featuring industry leaders and practical discussions, the event will address key themes relevant to contemporary marketing challenges.