Ferrari has introduced its inaugural fully electric vehicle, named Luce, with a price tag of $640,000. This marks a significant shift for the luxury sports car manufacturer, which has traditionally focused on gasoline and hybrid models.
The Luce stands out as Ferrari’s first five-seat car, a departure from its typical two-seat design. Developed in collaboration with the design agency LoveFrom, founded by former Apple chief designer Jony Ive, the vehicle reflects a blend of innovative design and engineering.
According to Benedetto Vigna, Ferrari’s CEO, the development of the Luce took five years. The name ‘Luce,’ which translates to ‘light’ in Italian, symbolizes the brand’s new direction towards electric mobility.
While Ferrari had previously been hesitant to produce a fully electric vehicle, opting instead for hybrid models that combine gasoline engines with electric propulsion, the company has now embraced this change. The Luce features proprietary electric motors on each wheel, enabling it to accelerate from 0 to 60 mph in approximately 2.5 seconds.
Ferrari emphasizes that all critical components of the Luce are manufactured in-house, ensuring that the vehicle can be serviced and repaired for years to come. This commitment to quality and longevity is a hallmark of the brand.
Despite this new electric offering, Ferrari has confirmed that it will continue to produce gasoline and hybrid models, maintaining a diverse lineup to cater to various customer preferences.
Ferrari has launched its first fully electric car, the Luce, reflecting a strategic pivot from hybrid models. With a focus on in-house manufacturing, the company aims to ensure long-term serviceability while continuing to offer traditional gasoline vehicles.
Source: BBC