DTEK has been recognized with five awards at the Davos Communications Awards for its campaign celebrating the company’s 20th anniversary. The project, titled “Light is Held by Those Who…”, honors the businesses and individuals who maintain critical infrastructure and support the nation during wartime.
The campaign successfully united numerous Ukrainian brands and businesses in their efforts to support those who continue to work amidst the ongoing conflict. Notable participants included OKKO, the State Emergency Service, Nova Poshta, Uklon, Diia, Kyivstar, Silpo, Epicenter, Ukrposhta, ATB, COMFY, Darnytsia, PUMB, and Ajax Systems, all of whom showcased their heroes—drivers, cashiers, couriers, rescuers, and others who contribute to keeping the lights on.
DTEK achieved gold awards in the categories of “Best PR Campaign” and “Best Social Media Campaign”. Additionally, the company received silver awards for “Most Innovative Campaign” and “Partnership or Collaboration in Communications”, along with a bronze award in the “B2B Communication Campaign” category.
DTEK's campaign, which highlights the contributions of essential workers during wartime, has garnered significant recognition at the Davos Communications Awards. The awards reflect the campaign's impact in uniting various businesses and promoting resilience in challenging times.