Apple is set to unveil a series of new devices beginning on March 2, with expectations of up to five new product announcements over the course of the week.
CEO Tim Cook shared a brief video on social media platform X featuring the Mac logo and the hashtag #AppleLaunch, indicating that a significant week lies ahead.
The company plans to introduce several devices over a three-day period, including:
- iPhone 17e – a more affordable version of its flagship smartphone;
- MacBook Air powered by the M5 chip;
- MacBook Pro featuring M5 Pro and M5 Max chips;
- iPad Air equipped with the M4 chip;
- iPad 12 with an A18 processor and support for Apple Intelligence.
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
On March 4, Apple will host an offline event called Apple Experience in New York, London, and Shanghai. Attendees, including journalists, will have the opportunity to test the new products in person.
There are also reports of a potential release of an iPhone case with an integrated satellite antenna.
Initial reports suggest that the spring presentation will cover a broad range of devices, from mobile gadgets to computers. However, significant attention is focused on a new artificial intelligence product, which is based on three core strengths that could potentially reshape the market landscape. The release date for this product has not yet been disclosed.
Apple is gearing up for a week of product launches starting March 2, with several new devices expected. The event will include live demonstrations in major cities and may feature a new AI product.