“The company believes that in this way it will be possible to record the attention of the audience at the time of their maximum involvement.”, – WRITE: www.unian.ua
The company believes that in this way it will be possible to record the attention of the audience at the time of their maximum involvement.
YouTube viewers will start to see advertising after “peak” moments / photo pcmagYouTube will start showing advertising in the most interesting videos of video. This was reported by Techcrunch with reference to a presentation in New York.
The technology will be launched in the coming days, and it works at the expense of the Gemini neural network, which determines the “peak” scenes and turns on the commercials immediately after them. For example, immediately after the stage in the release, where a pair of bloggers announces engagement.
The idea is based on the principles of emotional targeting: users are better remembered by the goods they see when they are on an emotional lift. However, such inserts can be annoyed, especially if the viewer is emotionally involved in the plot and wants to return faster to view, Techcrunch said.
Meanwhile, YouTube has begun to optimize advertising in the middle of the rollers since May 12 – now it appears during the transitions between scenes or pauses in conversation. Inserts in the middle of phrases and active actions will be less to reduce the annoyance of the audience and increase the involvement.
Earlier it was reported that YouTube in honor of the 20th anniversary of the video platform launched testing of a new player, but users were “housed”. In the updated player, everything was rounded and made “glass”, and the volume menu was moved to the block to the right.
In parallel, YouTube continues to combat those who use advertising blocker on their site. Now, if the user has an activated advertising blocker in the web browser, the platform can start showing non-permeable advertising, which takes several hours.
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