“Work and win.” Kostiuk voiced the strategy of developing itself as a brand

Ukrainian tennis player Marta Kostyuk frankly answered questions about her future. Marta said that she is developing herself as a brand, but victories on the court are very important.

– How often do brands come to you – and you, for example, refuse, say: “I don’t like this brand, I don’t want to do it now, it’s too luxurious, it’s not my style”? How often do you refuse?

– I don’t think that anyone would refuse because it is very luxurious. I will say this: we have some sort of brand development strategy with my management company, IMG, and so there are offers that we turn down.

But we have a slightly different format of work, so to speak, so we are waiting for me to win a Grand Slam.

– That is, there is a certain limit – that here we will not spray, but then serious contracts will go?

– Like that.

– You mentioned strategy. Can you reveal a little – what’s next, what have you written for yourself, what are your plans?

– There are no plans. Plans are to work and win as much as possible. In principle, everything depends on this. No one will come to you when you have no results. The world is fair and cruel enough, one might say.

Just a beautiful face is not something that will not pass, but at this level, it seems to me that it is not enough, there should still be a result, – Kostiuk said.

Earlier, Marta Kostyuk explained why she still hasn’t won the Grand Slam title.