“The national postal operator Ukrposhta updated its logo and brand font, focusing on Ukrainian meanings and continuity. This is reported on the website of Ukrposhta. The new visual language was developed by the Ukrainian team Spiilka Design Büro, replacing the previous symbol in the form of a geotag with a postal horn, which now forms the letter “U”. The rebranding also involves a return to the blue and yellow color scheme and usage”, — write on: ua.news
The national postal operator Ukrposhta updated its logo and brand font, focusing on Ukrainian meanings and continuity.
This is reported on the website of Ukrposhta.
The new visual language was developed by the Ukrainian team Spiilka Design Büro, replacing the previous symbol in the form of a geotag with a postal horn, which now forms the letter “U”. The rebranding also involves a return to the blue-yellow color scheme and the use of fonts inspired by the aesthetics of the Ukrainian post office of the period 1918–1921.
The renewal of the brand in 2026 became the fourth in the history of the company and symbolizes the stage of focusing on everything native and Ukrainian in the conditions of the fight against Russian aggression. Previous transformations of the logo in 1992, 2009 and 2017 reflected the path from the formation of the institution to the modernization and scaling of the network. The new style is designed as a complete system that easily adapts to any media: from icons in mobile applications to the design of post offices, branches, transport and employee uniforms.
According to the developers, special attention was paid to the ease of scaling the brand for more than 6,000 branches and 26,000 service points across the country. The new identity will be gradually introduced in all the company’s services, emphasizing the role of Ukrposhta as a strategic infrastructure object that provides communication even in the most remote corners of the country. The change in visual image coincides with the launch of new logistics solutions aimed at strengthening the energy sustainability and autonomy of the postal network.
“Ukrposhta” reduced the cost of delivery to the USA.
Nova Poshta will open 10,000 new points and invest UAH 3 billion in 2026.
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