June 26, 2025
UkrPoshta is planning a new brandbook for UAH 1.2 million - criticism broke out on social networks thumbnail
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UkrPoshta is planning a new brandbook for UAH 1.2 million – criticism broke out on social networks

UkrPoshta has announced a tender for brandbook updates with an expected value of more than UAH 1.2 million. New logo, branded elements, advertising templates and social networks should be created within the project. The information about this appeared in the Prozorro system, causing wide resonance on social networks. The auction for the choice of the contractor was to take place on June 25. The tender documentation states that the contractor”, – WRITE ON: ua.news

UkrPoshta has announced a tender for brandbook updates with an expected value of more than UAH 1.2 million. New logo, branded elements, advertising templates and social networks should be created within the project. The information about this appeared in the Prozorro system, causing wide resonance on social networks.

The auction for the choice of the contractor was to take place on June 25. The tender documentation states that the contractor must carry out a preliminary design research, provide all materials in open formats and execute up to three edits at the request of the customer. The place of execution is the head office of the company in Kiev.

Ukrposhta’s decisions are actively criticized on social networks. In particular, the former marketing director Max Kolesnikov recalled that UkrPoshta has completed more than UAH 400 million last year, and questioned the feasibility of updating Iidenics, given that large-scale rebranding was already held in 2017.

This news has caused indignation among network users who consider such costs inappropriate in war and financial problems of the state company.

Earlier “UkrPoshta” completed The process of complete automation of their sorting lines. The latest automatic installations were installed in Nikolaev and Zaporozhye, which became an important milestone for the company.

Earlier, UkrPoshta Postal Operator announced About the beginning of strategic partnership with Chinese Temu Marketplace.

In the State “Ukrposhta” will appear Own bank. Banking services are planned to be available for everyone, regardless of their place of residence.

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