Turki ALALSHIKH, TKO – INCLUDING UFC’S DANA WHITE – Partner to Establish New Boxing Promotion

UFC CEO DANA WHITE IS DIVING INTO Boxing. This Time It’s Official.

White and TKO Have Partnered with Chairman of Saudi Arabia’s General Entertainment Authority, Turki ALALSHIKH, TO LAUNCH A NEW BOXING Promotion, Ring Magazine Announted Wednesad. The Executive Leadership Will Be Anchored By White and Wweres President Nick Khan.

‼ ️ ANNUNCED: TURKI ALALSHIKH AND TKO HAVE SIGNED A MULTI-YEAR Partnership to Establish a New Boxing Promotion with Execular Leadership Anchored by Usident Dana The New Promotion Will Feature:

🥊 A Highly Structured System to Develop New … pic.twitter.com/tk5auly1uo

– Ring Magazine (@ringmagazine) March 5, 2025

White has long cryicized the boxing business model for not pitting the best fighters against each of. White Said the New Promotion Aims to Do that, with Both Rising Talent and Current Stars.

“The Model is Proven to Deliver The Fights of the Fans Want to See. The BEST WILL FIGHT The BEST, AND The FIGHTS WILL CONTINUE TO MOVE UP The Rankings and Become World Champions, “White Said in a Video Posted On X. REST OF THE DETAILS OF THE BUSINESS as We Get Closer to the Launch. I’ll see you soon. ”

Booooom !!!!! Boxing Here We Come Pic.twitter.com/xbrbT5MR3P

– Danawhite (@danawhite) March 5, 2025

According to a Press Release, The New Promotion Will Feature “A Highly Structured System to Develop New Talent from AROUND, INCLUDING ATHLETE COMBINES AND Academies.” All Boxers Will Have Access to The UFC Performance Institutes in Las Vegas, Mexico City and Shanghai. TKO Will Handle Production of Events Both in Broadcasting and at Arenas.

More Details on the Multyear Partnership Are EXPECTED TO BE ANNOUNCED IN THE COMING MONHS, BUT ALALSHIKH HINTED DURING An INTERVICE WEDNESDAY WITH – Possibly Sept. 12.

“WHEN IS TIME TO ANNUNCE, we have a massive Fight – and this is Litrally Exactly What I’M Talking About – A Massive Fight That Only the Guy (ALALSHIKH) COULD MAPPA. “Only this Guy Could Make A Fight Like This Happen. We will Annoughter it have we’re ready to. This is the guy who’s Literally Brought Boxing Back. ”