See Gracie Abrams’ New Chanel Campaign with Artistic Direction by Sofia Coppola

The Grammy-nominated singer-songwriter — coming off a breakout year during which she opened for Taylor Swift on the Eras Tour and performed on Saturday Night Live — is also a new Chanel ambassador after having worn the brand at the Grammys and Met Gala.

The 25-year-old posed for Craig McDean’s camera for the new campaign, which was under the artistic direction of filmmaker Sofia Coppola, a longtime muse and friend of Chanel. “The campaign combines photography, music and film, and is imbued with a modern, feminine interpretation of the Chanel universe,” per the house, adding that some of the images cast Abrams as a “film heroine” in nods to characters from Coppola’s films.

The two had not met before collaborating on the campaign, though the filmmaker reportedly attended one of Abrams’ sold-out shows at New York’s Radio City Music Hall with her daughter. “It was such a crazy dream of mine to collaborate [with her] in any capacity ever, like a faraway dream to know Sofia in any capacity,” Abrams told Elle. “For me to be on that set as just an observer, more than anything else, was such a gift…the more that I’ve lived with all of [Coppola’s] work, the more it continues to apply to all my formative feelings and experiences, but then as I grow into being a woman, it all just amplifies.”

Added Coppola: “Besides Gracie being a beauty, she was great for the campaign because she’s smart and thoughtful and a writer with integrity and has an elegance that’s rare today. To me, Chanel stands for elegance and culture.”

See a selection of images below. The spring-summer 2025 pre-collection is available now.

Craig McDean for Chanel

Craig McDean for Chanel

Craig McDean for Chanel

Craig McDean for Chanel

Craig McDean for Chanel

Craig McDean for Chanel

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