“As the popularity of podcasts rise, Networks are positioning hosts as the Ultimate InfluenCers. After Slowing Down in 2023, Podcasting Advertising Shot Back Up Again In 2024 To Reach $ 2.4 Billion and Return to It ITS SPOT as The Top Growth Channel in All Digital Media, Accessing To The Intective Adverting To The Intective Advertising. And this year, podcast”, – WRITE: www.hollywoodReporter.com
After Slowing Down in 2023, Podcasting Advertising Shot Back Up Again In 2024 To Reach $ 2.4 Billion and Return to It ITS SPOT as The Top Growth Channel in All Digital Media, Accessing To The Intective Adverting To The Intective Advertising. And this year, podcast advertising is on track to cross the $ 3 Billion Threshold, Per Estimates from the IAB.
Part of the advertising return comes as brand measurement tools Improve, Said Matt Shapo, Director of Iab’s Media Center, But It ALSO WEES as Listeneners Thus. Them and Remain An Engaged Audence for Those Hourslong Conversations.
“Podcasting HAS CLEARLY CAPTURED SO MUCH OF THE CULTURAL ZEITGEIST, RIGHT? People Are Still Talking About the ‘Podcast Election’ For A Reason,“ Shapo Said in An Interview W. The Hollywood Reporter AT IAB’s Upfront in New York Tuesday.
That close attention also means that podcast Networks are Rayinking How Best to Deploy their Talent, and Touting Audio Shows, As Well As YouTube And BroadCast Channels, In Som. Following and Live Events.
“What we’ve been talking about here is a totally new Influencer Platform,“ Conal Byrne, Ceo of Heart Digital Audio Group, Told the CROWD OF AD BUYERS AT UPFRONT. ”In Podcasting, The Influencer Medium We Talk About Is Psychologists, Historians, Researchers, Comedians, AtHletes Telling Stories in Trulay New Ways.”
Calling Podcasting the “most compelling, Highest Englished” Medium, Byrne Also Pointed to the Statistic That Americans Spend More Time With PodCasts. Sports-Focused, Included Shows that Part of Nfl’s Official Podcast Network, As Well As Gen-Z Creators.
“WHEN YOU RUN NUMBERS AND WHEN YOU DO THE SURVY-BASED STUDIES ABOUT WHO ARE The MOST INFLUENTIAL CREATORS AND WHO ARE The MOST INFLUENTIAL INFLUENCERS, Generally Speaking, PodCing Top, ”Shapo Adeded. “IT’s very entertaining, and offentimes you can get meaningful things from things influencer Content, But You Can Can’t Really Find A Substitute for Sitting Down and Having An Allong Concers Personally Care About in Ways That You Find Informative. ”
Video Has Helped Fuelth of Podcasters, As YouTube Remains the MOST POPULar Podcasting Platform, and Helps Drive the Ad Dollars, But It’s Also Prompted ABONTED DEBUTE. PodCast, as was vroghhht Up Across Several Sessions Tuesday.
“There Is Some Concern in Certain Quarters of the Podcast Industry About How The Arrival of Video and A Lot of Different Social Media Starts to Maybe Cane of Kangene. Personally Feel That It Has To Change, ”Shapo Said.
“A Lot of People Think of Podcasting Tese Days As Eyes-Optiol. I Personally Still Think of It As Audio-Firmst and Ten Again, Eyes-Pocular,” He Added.
And as the Medium Continues to Evolve with the Broader Culture, There’s Been A Shift in the Lineup of InfluenCers.
After upfront presentations from wnyc and npr – whohhLightd ists popular tiny desk concerts and reassuresured ad beyers. Such As Jomboy Media, The Daily Wire, The Conservative Media Company Founded by Ben Shapiro, Took The Stage.
The Company Toured Its Growing Reach of More than 1 Million Paying Subscribers and Over 50 Million Podcast Downloads per Month, As Well As Several New Advertisers from The Past Year, InCluding Param. Popular Hosts on the Network Also Noted the Change they’ve Seen in Political Sentiment in the Podcasting Industry, and Across the Country.
“I’M Reminded of a line by Cardinal Manning, in Which He Says, ‘There’s A Day to Come that Will Reverse The Confident Judgments of Men.’ And I Think This is the Real Key to Recognize in this Moment, Special In this Medium, there have a Massive Shift, “SAID Podcaster Michael Knowles. “Part of that is technological. Obviously, it Continues to be part of that. Part of that is Political.”
“I’d also add that the Silent Majority isn’t Really Silent Anymore, Especialyly in the Last Few Weeks, With The This Shift That We’ve Seen After The Assassination of Charlie Kirk,“ Said Isab On the Network. “People Are Bolder Today Were a Year Ago. They’re Unashamed in their Values. They’re Wearing Hats that Weren’t so popular, Even in places like like new york city, Andy’re Especialyly when it comes to faith. ”