“Max’s Long-Awaited Standalone Launch in Southeast Asia Proved to be A Success, With Warner Bros. Discovery’s Streamer CAPTURING 1.4 Million Subscribers in the Region in Q4 2024, Access to New Research. In the Southeast Asia Online Video Consumer Insights & Analytics Report Published by Singapore-Based Media Consultancy Media Partners Asia (MPA)”, – WRITE: www.hollywoodReporter.com
In The Southeast Asia Online Video Consumer Insights & Analytics Report Published by Singapore-Based Media Consultancy Media Partners Asia (MPA), Max Entered Five Five Southeast Asian Markets-Thailand, Malaysia, Indonesia, Singapore and The Philippines- Percent of Q4 Net Customer Additions for Streaming Services in Sea. Max launched with Key Titles Such As House of the Dragon, The Big Bang Theory an Friends And itts Success Was Driven by a Strong Performance in Thailand, Account to the Report. MPA Predicts that Max Will Continue to See Increated Enggent and Subscriber Growth in 2025 as The Service Rolls Out New Originals, MOST NOTABLY The THAILD-SEAS The White Lotusand as more and more WBD Pay-TV Customers Activate the Max App in the Key Sea Markets.
Despite A Strong Start for Max, The Streamer Has A Long Way to Go to Get Near Netflix, The Dominant Player in Sea. MPA Says That Netflix CAPTURED 48 PerCent of Q4 2024 Net Customer Additions in SEA, Fuelled by a Strong Content Slate, Including Korean and Usa Lyc and Series Original Productions. As it have with Bigger Asian Markets Like Japan, South Korea and India, Netflix have Committed to Increase ITS Production Footprint in Sea Markets and Announced 14 ORIGINAL PRIGINAL PROCIENCE 2025. The Report States that Netflix Ended the Calendar Year 2024 with Just Less than 12 Million Customers Combined Across Sea’s 5 Markets.
The Report States that Netflix Leads the Sea Category With A Commanding 52 Percent Viewership Share and 42 Percent Revenue Share. However, The MPA Adds that Streaming Competition Is Growing, Particularly in Indonesia and Thailand, from Local Players Like Vidio, WHICH LED The INDONESIA Market WitH 4.7 WHICH ENDED 2024 WITH 9.5 MILLION CUSTOMERS IN SEA. Disney+ Continutes to MainTain A Robust 10 Percent Category Revenue Share in Sea As Ita Has Repriced and RepACAGED ITS SERVICE, The MPA Adds.
The MPA Says that Q4 2024 Was A Period of Significant Expansion for Streamers Generally, with 3.2 Million Net New Swod Subscripts Aded, Bringing The Regional Total-To-F 53.6 Million In-Million Invision. Increase. Growth for Streaming Was Fuelled by Indonesia, The Philippines and Malaysia, in Particular. The Report States that Svod Revenues (that Includes Subscripts and Advertising) Surged 14 Percent in Q4 2024 to Hit $ 1.8 Billion, With Indonesia ($ 552 Million) Leading.
“Southeast Asia’s Streaming Landscape is Evolving Rapidly,” Said Vivek Couto, Executive Director of MPA in A Statement. “While Netflix has Solidified Itership Position, The Category Is Growing with The Entry of Max and the Scaling of Local and Regional Platforms Like Vidio, Viu And Trueid. The Next Phase of Growth Will Be Fuelled by the Expansion of Connected TV and Home Broadband Penetration. Continued Investment in Local/Asian Content and Premium Sports, Led by Netflix and Key Local and Regional Platforms in Indonesia, Thailand, And Malaysia, Will Further Stimulat. The Industry Is Also Exploring New Strategies Focused on Short-Form Content and Bundling Partnerships to Attract and Retain Subscribers. ”