“The telecommunications giant “Kyivstar” will not acquire a stake in the largest chain of Comfy appliances stores in the near future. Negotiations on the agreement did not end successfully. Scroll.media informs about this with reference to the surveyed market participants. It is said that rumors that such an agreement is possible appeared in the summer of 2025 – around August. However, it was all in the initial format”, — write on: ua.news
The telecommunications giant “Kyivstar” will not acquire a stake in the largest chain of Comfy appliances stores in the near future. Negotiations on the agreement did not end successfully.
About this informs edition Scroll.media with reference to surveyed market participants.
It’s about what hRumors that such an agreement is possible appeared in the summer of 2025 — around August. However, this was all in the format of initial negotiations.
In addition, as one of the sources in the market claims, “Kyivstar” is looking at everyone it can reach.” Comfy was one such company.
As Scroll.media writes, the agreement was not reached for several reasons. Firstly, “Kyivstar” never agrees to minority sharethe company buys only controlling stakes:
- Helsi’s controlling stake in the first deal and then a full buyout of everything.
- Almost complete control over Uklon.
- 80%+ not yet closed deal with GigaCloud.
“It does not happen that “Kyivstar” buys something without full control and maximum accountability of managers to Oleksandr Komarov, the company’s president,” the publication emphasizes.
In addition, withand according to Scroll.media, “Kyivstar” offered $150 million for the entire company. All interviewed investment bankers on the market who have authority and are involved in a large number of deals are certain: COMFY is not worth $300-$350 million.
It is noted that p“Kyivstar’s” position is quite rigid (this does not mean that it is correct) in negotiations, and the price itself is the reason why the company, for example, failed to reach an agreement with BUKI service.
“And it will not be possible with COMFY – Kyivstar will simply not be able to pay a significant premium in such a difficult market and in the conditions of a full-scale war,” the publication informs.
In addition, today “Kyivstar” needs a marketplace, not classic retail. COMFY does not have it, and its creation would take years and additional significant investments, he emphasizes Scroll.media.
To the EP’s question whether there are negotiations about the purchase of Comfy by Kyivstar, CEO Oleksandr Komarov replied that he “does not comment on rumors.”
Scroll.media notes that Comfy is indeed in talks with several companies about a possible sale of the entire company or just a stake. Rumors about a large Polish company negotiating with Comfy have been actively circulating on the market for several weeks.
The editors of Scroll.media know for sure about the Ukrainian player, who is targeting the “technique and gadget junkie”.
“As we know, Stanislav Ronis has not hit anybody yet, but a potential deal is so close that he has already extended his hand,” the publication says.
“Kyivstar” buys the biggest electronics sales network – Forbes Ukraine.
As reported, “Kyivstar” closed the deal to acquire 97% of the corporate rights of the online taxi service Uklon for $155.2 million.
As a reminder, Uklon brought Kyivstar more than $21 million in revenue in the second quarter of 2025.
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