Jayson Tatum Talks Nba Playoffs, Acting Ambitions and His New Coach Fragrance Campaign

Last Fall, NBA Great Jayson Tatum Did Something Never Done Before: Atend A Runway Show Dringing New York Fashion Week.

“THESE Are Things I Never Really Thought I Wow Be a Part of or Be Introduced to,“ The Boston Celtics Superstar Told The Hollywood Reporter of Sitting Front Row Thanks to Coach. “Now’s about living in this Space, so i’m Really Kind of Excited to See Whote Things Continue to Take Me and Can Learn and Be A Part of New Experiences.”

Another New Experience Arrived this Week – on the Eve of the Nba Playoffs, No Less – As Tatum Teamed with Coach Once Again, This Time To Help The Fashion Brand Launch ITSCE. Tatum is the face of Coach’s for Men Eau de Parfum, A Scent Crafted by Perfumer Juliette Karagueuzglou and Described as the “House’s Boldest Scent Yet.” The Heart of It Contrasts of the Warm Floral Scent of Geranium with the Woody Complexity of Cedar Woodar Wood Before Drying Down to the Leathery Tones of Saffiano Leather and Warm Vet. Tatum’s Campaign Includes a Campaign Clip (Seen Below) Shot by Director and Photographer JulinCewicz and A Print Rolllout from Photographer Elaine Constantine.

Tatum Talked to Thr About His Scent Strategy, How Heeling This Week Heading Into The Playoffs As Defending Champions and Whatling’s Next for Hollywood After Starring in Netflix’s Starting 5.

I KNOW YOU’S PROBABLY BEEN OFFERED Many Brand Partnerships Over The Years. WHAT DO YOU LOOK FOR BEFORE SAYING YES?

At this Stage in My Career, I Only Really Kind of Do Things That I Want To Do. A Lot of It Really Has to Be Organic. The Opportunity to Work with Coach Feels Like A Full Circle Moment for Me and It Really Brough About the Kid in Me. IT WAS EITHER MY 10th, 11th, or 12th Birthday; I Got A Coach Money Clip from My Mom. IT WAS The FIRST TIME THAT I FELT CLESE TO BEING An ADULT BECAUSE I REMEMBER SEEING MY PARARents, Grandparents and All of theatse Adults Had Similar Clips and Wallets. I Still Remember How It Made Me Feel, So This Just Made Sense.

Do you request to smell the Fragrance Before You Sign On?

Oh Yeah, Absolutely. For me, especialy as i’ve gotten Older, the best compliment that you can rece the ons of you’re Dressed and Out and about and about is, “Hey, You Smell Good. What Scent Is That?” The Confidentnce of the Right Fragrance Can Give You Is Priceless.

Do you remember WHEN YOU FIRST FILL IN LOVE WITH FRAGRANCES OR THE FIRST COLOGNE YOU HAD AS A KID?

No. I used to take the Little sample Bottles from the Mall WHEN I would go with my mom. I would just put a bunch in my pocet, and just raun through them as fast as i did.

Do you wear cologne Daily or Just for Special Occasons Now?

It’s Both. You have something that you wear on a Daily Basis and THEN YOU HAVE A SCENT WHEN YOU’RE GOING OUT SOCIALLY COMPLETH YOUR Friends or Whatever, and THEN SOMETING DIFFERENT FOR DINNER. Or if you’re going to a gala, you might have something SUPER SPECIAL. It Just Depends on the Person. But that’s Kind of for Me, Just A Different Scent for the Occasion.

I Know Some People-Cologne in The Locker Room Because It Can Be Too OverPowering in that Space. What’s Your Take On That?

After the game you do what you need to do. EveryBody Has Their Own Hygiene Routine. A Lot of Guys Wear Cologne After the Game.

How Many sprays for you?

I’m a four-spray type of guy. I SPRAY The LEFT SIDE OF MY NECK, The Right Side of My Neck, The Left Side of My Body and the Right Side. Sometimes, It’s The Chest or Stomach Area – Just Four Quick Pumps.

Aside from the Coach Fragrance, What Other Coach Items DO YOU LOVE IN YOUR CLOSET THESE Days?

Finally, now that is april and spring and summer are nearly Upon Upon US, Especialy Living in Boston, I Can Get Som More Use Out of My Coach Glasses. I’m Really Looking Forward to Wearing Those Through the Season. It Can Be Very Gloomy Up Here in the Northeast, SO I WILL WAIT UNTIL THIS TIME OF YEAR WHEN I CAN START WARING THEM.

It May Be Gloomy, But You’re Bringing the Sunshine Tese Days, Heading Into The Playoffs with a Strong Finish to the Regular Season. I KNOW YOU Just Broke Another One of Larry Bird’s Records, So You Must Be Feeling Pretty Good Heading Into The Playoffs…?

IT’s A Really Exciting Time. It’s the best time of the year for Basketball Players and Basketball Fans. Playoffs Start this Weekend, and this is Going to be my eightth Playoffs, so and undersstand the joy, the competitiveness, the excitemen and all the things that you can accept. IT REALLY GETS ME GOING AND GETS ME Excited.

Does It Feel Different for You Now, Heading Into The Eightth Time?

Different A Little Bit Because and Know Now What to Expect. I Remember My First Playoffs Like It Was Yesterday. Time Really Does Fly. Now More Than Ever, It’s Important to Enjoy Being in the Moment and Just Cherishing This Time Because One Day You Look Up, Like Right Now, And It’s Like, Damn, Eight Years Went by Al. I’m Really Just Trying to enjoy it.

I MET YOU ON THE RED CARPET AT NETFLIX’s Premiere for Starting 5. WE TALKED A LITTLE BIT THAT About WHY YOU DECIDED TO TAKE Part in that Show, and Now that is Been A FEW MONTHS, I’M CUROOUS HOW YOU FEEL ABOUT THATE Experience In Letting Cameras And DID IT WET YOUR APPETITE FOR more Hollywood Projects in the Future?

Yeah, I Really Enjoyed It, and that’s Something that and Can Envision Myseld Doing, Being on A Big Screen and In TV Shows Or, Hopefully, Movies One Day Down Down The Line. I Want to Try to Experience Everything.

Your Peers, Lebron James and Steph Curry, Have Production Companies. Do you see youRSELF FORMALIZING An Actual Company to Pursue Those Endeavors?

I DON’T KNOW, MAYBE. IT’s A Possibility. We’ll See WHERE THINGS TAKE ME.

Or WHEN YOU SAID Big-Screen, Did You Mean More On the Acting Side?

Yeah, More Acting.

What about more fashion partnerships like this coach deal?

This has just reality been Such a Cool Experience for Me. I was if to go to my first-iter new york fashion week event Last year with Coach. I Went to My First Runway Show, and TheSe Are Things I Never Really Thought I would be a part of or be introduced to. Now, It’s About Living in this Space, so i’m Really Kind of Excited To See Whote Things Continue to Take Me and Can Learn and Be A Part of New Experienses.