March 13, 2025
ITV’s Squid Game inspired game show finally gets a release date – despite three contestants being rushed to hospital thumbnail
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ITV’s Squid Game inspired game show finally gets a release date – despite three contestants being rushed to hospital

ITV is set to launch its latest high-stakes game show later this month. 99 To Beat will air on Saturday nights, and viewers will get to see brothers Adam and Ryan Thomas taking on their first presenting gig together. 3 99 To Beat is set to start airing this month Credit: ITV 3 Brothers Ryan”, — write: www.thesun.co.uk

ITV is set to launch its latest high-stakes game show later this month.

99 To Beat will air on Saturday nights, and viewers will get to see brothers Adam and Ryan Thomas taking on their first presenting gig together.

Contestant playing a simple game on ITV's 99 to Beat.

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99 To Beat is set to start airing this monthCredit: ITV

Ryan and Adam Thomas on the set of their ITV gameshow, 99 to Beat.

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Brothers Ryan and Adam Thomas are hosting the reality showCredit: ITV

Woman blindfolded, walking a balance beam.

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Three contestants were hospitalised during filmingCredit: ITVThe show has already made headlines for the wrong reasons after three contestants were rushed to hospital during filming.

The eight part series was produced by Initial TV, the company behind Celebrity Big Brother, Soccer Aid, and Total Wipeout.

It will see 100 contestants battle it out in a range of physical and mental challenges, with one simple rule: don’t come last.

Each round will eliminate the player at the bottom until only one remains to claim the cash prize.

read more in ITV

Adam and Ryan Thomas are excited to bring the new show to life.

The brothers shared: “It’s new, it’s fresh, it’s fun and we can’t wait for people to see it!”

“It really is the ultimate family show, and so we couldn’t be more excited to be hosting it together, as a family. It’s a dream come true for us.

“We can already imagine people at home playing these games with their families as it’s fun, silly, competitive, and heartfelt.”

However, excitement around the show turned to panic when three contestants had to be rushed to hospital after suffering from negative reactions to one of the challenges.

The game required players to jump into a 20ft pile of hay to escape elimination.

ITV’s Squid Game-inspired game show branded ‘dangerous’ by contestant – after three people end up in hospital

It led to several participants experiencing allergic reactions, while one contestant fainted in the toilets after the challenge, and suffered a head injury.

Despite the unexpected medical emergencies, a spokesperson for the production company reassured viewers that safety remains a top priority, saying: “A small number of contestants received medical attention after having an adverse reaction to hay, while participating in a game to retrieve chopsticks from a large haystack.

“Filming was temporarily suspended and is due to resume later this week.

“Contributor welfare remains our top priority, and our established robust health and safety processes are regularly reviewed and assessed.”

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