“In 2025, workers are increasingly torn between endless tasks, deadlines, calls and notifications from messengers and social networks. And this, as a result, leads to burnout. That is why companies increasingly focus not only on work results, but also on the emotional state of their subordinates. Why does engagement and motivation disappear? Involvement in team processes does not disappear […]”, — write: businessua.com.ua
In 2025, workers are increasingly torn between endless tasks, deadlines, calls and notifications from messengers and social networks. And this, as a result, leads to burnout. That is why companies increasingly focus not only on work results, but also on the emotional state of their subordinates.
Why does engagement and motivation disappear? Involvement in team processes does not disappear suddenly. People stop being passionate about their work when they do not see the meaning in what they do and do not feel that their work is important. And if high work results are taken for granted in the company, then motivation falls and burnout is entailed. Even if the salary is higher than the market average.
Another important reason is the lack of a clear priority in tasks. Constant changes in these priorities or a sudden “drop everything, there is a more urgent matter” force you to work in survival mode. And for a long time, as it has been repeatedly proven, it cannot last like this.
Strategies to increase engagement A few corporate parties a year and letters with “motivational” quotes are not enough to bring back employee engagement. It is primarily about honest and daily dialogue. It’s about actions that show: you are heard, seen and respected here.
Another strategy for motivating employees is recognition. It should be not just formal, but sincere and, most importantly, timely. Appreciation for efforts that are not always visible to management gives much more than an annual bonus. And when it becomes a systematic approach in the company, the trust of the employee grows.
And, of course, priorities. You don’t need to reinvent the wheel – just explain to people why they do something. In a team with focus and context, there is significantly less fatigue and anxiety. And even more — healthy involvement. And this is where engagement, motivation and reward platforms come to the rescue.
Technologies and tools Engagement tools are not about controlling employees, but about creating space for dialogue, recognition and feedback. A properly selected platform helps companies build a living culture, where the employee does not just tick off closed tasks, but feels involved in a common cause. Thanks to technology, recognition is everyday and feedback is simple and secure.
Modern platforms allow:
- thank colleagues for their contribution in real time (peer-to-peer)
- accumulate internal currency that can be exchanged for gifts
- conduct regular micro-surveys to measure team mood
- get engagement analytics and see weak points
- integrate the motivation system with messengers or HRM platforms
Ukrainian services, such as Surwise, already take into account the national context and mentality, and international ones (Motivosity, Bonusly, Officevibe) provide powerful analytics and integrations. The main thing is not to launch “another tool”, but to give people a reason to use it. Otherwise, even the best platform will become another icon on the desktop or an unnecessary tab in the browser.
Finally Relationships with the team, like any other: romantic, friendly or partnership, are based on support, attention and honest communication. It is important for people to know that their efforts are noticed and that they are valued for more than just the result. Well, of course, pleasant bonuses and gifts will not be superfluous.
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