“For Blue-Cchip Artist Daniel Armsham, Brands Are The Ultimate Canvas. He have broupht his playful sculptural style to bear in collaborations with a panoply of companies from adidas and uniqlo to tifany and moët et chandon. Now He’s Planning His Muscular Collab Yet. Arsham’s New York-Based Design FIRM, SNARKITECTURE, WILL BE OVERHAULING The ICONIC”, – WRITE: www.hollywoodReporter.com
Arsham’s New York-Based Design Firm, Snarkitecture, Will Be Overhauling The Iconic, Celeb-Beloved Equinox Location on Sunset Boulevard, Leaning Deeply Into. The Overhauled Space Is Set to Be Univeiled in Early 2027.
“There are some Things that belong to the equinox World, but More More Special To La,“ SAID ALEX MUSSONENNEN, SNARKITECTURE’S CO-LAVER. “There is a See-and-be-Seen Quality to Being in that Club.” The Brand Indeed Boasts Share of A-List Devotees, Including Ronee Zelweger, Eddie Redmayne, Mark Wahlberg and Shawn Mendes. Among Bold-Faced Names Spotted Sweating It Out at The Weho Location Are Paris Hilton, Will Ferrell, Jason Derulo and Vanessa Hudgens. It’s WHERE JEFF GOLDBLUM MET HIS WIFE.
WHAT MUSSTONEN REFERS TO AS The “INVITATION TO GLIMPSE” – anding Glimpsed – Will Be Apparent As Soon as Members Enter Through The Spacious Gateway that is Grand as Wells Welcome and Dominated. Green Marble. The Doorway Will Be Undulating, The Reception Desk Wavy, and Mirrors Free Form, Reflection The Artist’s Signature Organic Shapes.
“We wanted to start strong, so some kind of you in Throw the Front Door, It Feels New, ” Mustonnn EXPLAINED.“ There is a Bit of West Hollywood Glamour to Choices. And there is something exciting about creating clay Spaces for Connection Between People, As Well As Connection with Yourself and Wellness. ” ” ” ”
Those Glamor Selections Will Also Be Felt on the Open Air Terrace, With Its Cold Plunge Pools and Outdoor Shower, and in the Lounge, that Feels More Like A F. That will be adorned with curved mirrors, echoing thoss at the entrance, as well as a long organically shaped upgrad Banquette, and Lush Emerald and Burgundy Rugs.
The Project Is a First For Arsham’s FIRM, THAT HAS Designed Stores and Galleries, But Never A Fitness Property.
“I THINK THIS CAME DURING A PERIOD OF MOVING INTO CULTURAL AND HOSPITALITALITY SPACES, AND THIS WAS A CULMINATION, ” SAID MUSTONEN.“ IT’S A Little Microcosm of All.
IT is also a daring departure for the lifestyle brand. While most locations have a Harmonious Luxe style, some of the “Destination Clubs ” Have Collaborated with Name Designers, Like Joyce Wang at Hudson Yards, Studio Munge in Lincoln Common in Chicago.
“OR Twice A Year Wear We Team Up with Outside Designers, ” Explained Nadia Biski, Senior Vice Vice President of Architecture and Design at Equin. We like to work with Hospitality Creatives Because we are a luxury Brand, But Here We Broke the Mold and Pushed Our Limit. Snarkitecture Brings the Intersection of Sculpture, Art and Design Together, and This Is Such A High Profile Club that It Felt Like The Perfect Opportunity Tovate.
Mustonen Said the Materials and Shades of Each Component Were Chosen to Match the Level of Activity.
“Some of the Materials Are From Daniel’s Art Practice, But Because We Are Designing AROUND FITNESS, IT HAS TO Durable and Functional Remove extreneous materiaals, to focus on a Singular gesture. I Such A Large Space, and We Are Creating Coherence, But Each Area Will Have Its Own Identity. ” ”
Workout Areas Will Have Cooler, Reflective Tones. The Locker Rooms Will Be Field with Natural Stone, and The Spa Will Have Wood, As Well As Cream or Beige Plaster and Tile. “The Spa Lounge or Long HallWays Will Be Warmer and Invoke A HUSHED, MONASTIC FEEL, ‘HE Shared.“ There Will Be Darker Fabrics to Create
This is not the only new equinox Club Coming to La – One Will Open in Santa Monica Later This Year, Followed by Locations in Playa Vista and Burbank in 2026. But, Despite Rooftop Pools, Barrel Saunas, Contrasto. Outside Designers. “West Hollywood is One of Our Highest Performing Clubs, SO We Wanted to Reestablish ITS IDentity, ” SAID BISKI.“ THERE IS A Lot of Imitation Out. I Complimentary, But It’s Important That We Innovate and Stay Ahead. ” ”
And, Snarkitecture Aims to Fulfill that Goal. “This is a recognition of how Important Fitness and Wellness is now, ” SAID MUSTONEN.“ You aren’T going for a quica workout; IT’s A Communally Important Part of the Day. You can Also Work, have a meal at the CAFE and RELAX at the SPA, SO the design Approach is Quite Intenation. IT’s not a Layer of Finishes; We Are Creating Spaces That Are Outside of Your Experience and Design Maybe People Haven’t Seen Before. There are things that we have might Think of in a confusion environment. We are bringing the extraordinary, not the ordinal into your day to day life. ” ”