“Google revealed ambitious plans for the search for a search using Schsund Pichai announced large-scale changes to Google Search with the introduction of new SI technologies. The company plans to integrate Project Astra, Gemini Deep Research and Project Mariner for transformation of custom experience.”, – WRITE ON: Unn.ua
Details
“Since the AI continues to expand the universe of requests that people can ask, 2025 will be one of the greatest years for innovation in search,” Pichai said.
He outlined the next step of Google Plan to search the AI features from Depmind’s research laboratory. Google Search product, as indicated, gradually becomes more similar to the AI-based assistant that views the Internet for you, views web pages and returns the answer.
This is not a simple search engine that gives ten blue links, the publication writes.
Google, as it is noted, has been going this route for several years since the search giant has been frozen by the Chatgpt release from Openai in 2022. This shift has enormous consequences for Google traffic and companies that buy advertising on Google Search.
Not everyone is glad, but Google moves forward, notes the publication.
When asked about the future and search of Pichai, “you can imagine the future with Project Astra”, referring to the multimodal Shi Deepmind system that can handle a living video from the camera or computer screen and answer users’ questions about what She sees AI in real time.
Google also has big plans for ASTRA project in other areas of its business. The company says one day wants a Multimodal SI system to use a couple of smart glasses of augmented reality for which Google will create an operating system.
Pichai also mentioned Gemini Deep Research, an artificial intelligence agent who takes a few minutes to create long research reports – as a feature that can dramatically change how people use Google search. Deep Research automates the work that people traditionally done with Google Search. But now, Google looks like this research for users.
“You really expand the types of use options for which you can search – things that cannot always be obtained for an instant answer, but it may take some time to answer. Users new opportunities during 2025. ”
Pichai also said that Google has a “clear idea” of what search experience he can create with another Google, Project Mariner. This system can use the website interface on behalf of users, which makes it unnecessary for people themselves to use websites.
Google Director General also said that there is a “opportunity” to allow users to interact more and ask clarifying questions using Google Search. Pichai has not resorted to details, but it seems that Google is looking at ways to make Search interface more like a chat bot.
“I think the product [Search] It will develop even more, ”Pichai said. – As you make it easier for people to interact and ask additional questions, etc., I believe that we have the opportunity to stimulate further growth. ”
Addition
Today, Chatgpt has turned into one of the most used products on the Internet with hundreds of millions of weekly users. This is an existential threat to Google Search long -term business. To solve this problem, Google not only creates a competing chatbot ai with Gemini, but also introduces AI features directly to Search, the publication notes.