Do you want the team to burn with work? A simple trick that will increase loyalty by 200%

This phrase has long become a cliché, but in 2025 it sounds especially loud.

Research shows that employee turnover costs businesses more than any bonuses.

Photo: Pixabay According to Bitrix24, replacing one valuable specialist can cost a company up to nine of his monthly salaries.

And here is the paradox: companies spend millions on HR branding, corporate events and bonus programs, but forget about the simplest technique that can increase employee loyalty many times over. This technique is recognition.

Not an abstract “well done”, but a concrete recognition of the contribution. When a manager names a result and associates it with an employee’s name, it works more powerfully than a bonus.

Economists explain this through behavioral economics.

Nobel laureate Richard Thaler wrote: people value not only money, but also symbolic reward that confirms their significance.

In July 2025, the Clerkgroup portal published a study: companies that implemented regular recognition systems recorded a 200% increase in employee loyalty.

This is not an advertising figure, but a real statistic. People stay where they are valued. And here it is important to emphasize: recognition does not replace salary.

It works only in connection with a decent reward. But it is recognition that turns work into a source of energy.

Consider Amazon. Jeff Bezos used to say, “If you want people to work hard, make them feel that their work matters.” In 2025, this opinion became universal.

So if you want your team to be on fire, start simple: learn to notice and voice everyone’s contribution.
It is cheaper than any bonus program and more effective than any training.

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