Disney Bets that Its Breadth and Depth Will Wall Wow Media Buyers in This Year’s Upfront

Next Week, WHEN MEDIA BUYERS AND CMOS Pour Into New York’s Jacob Jacob Jacob Center for Disney’s 2025 Upfront Presentation, They Be Treated To A SHOWCASE OF ENTERTHING.

“I THINK YOU’RE GOING TO See Ae Show that Showcases the Depth and Breadth of the Walt Disney Company, and It’s Not Going to Be A SHOW AOUND LINEAR AND STREAMING AND SPORTS. It’l. Power and the Relationships that we have wa with the stars, with the consumer and with brands that comes to life on a stage, and i tink it’s going to be one of Our, oer most. Global Advertising for Disney, In An Interview With The Hollywood Reporter. “IT Leans Into the Power of the Things that We Know Resonate with Fans, Because at the End of the Day, In Economies Like The One of Today, WHICH I Wich I Wuld Says Best DESCRIBED The PROCESS OF PLANNING FOR MULTIPLE SCENARIOS AND Understanding that Still Have to Generate Sales Volume and Make Sureta Brands Are Front and Center in The Mind of AULCH Spending Money. ”

As Ferro Notes, This Year’s Upfronts Come Amid A Tumultuous Moment for the Media and Advertising Business. Tariffs and Recession Conceerns Are On Top of Mind for Every CMO. For Entertainment Companies, that Means Flexibility Is Key. The Upfronts, As Ferro Notes, Are A Futures Marketplace. And the company is Willing to Shift Things AROUND as Circumstans Change, Provides A Brand Has Boughht in.

“From An Overall MarketPlace Perspective, No Question We’re in Uncertain Times,” Ferro Says, Before Leaning Into What She Sees As Disney’s Advantage. “NO QUESTION BRANDS ARE GOING TO Continue to have to be in the MarketPlace, and We Are Ultimately Leaning Into Years flexibility to work with. ”

Disney, of Course, HAS ESPN, The MOST POWERFUL BRAND IN SPORTS MEDIA. And it has an ad-supported streaming juggernaut in Disney+ and Hulu, WHICH Are The MOST Scaled Pure-Play Ad-Supported Subscript Service in the Market. Even in the Current Moment, Sports and Streaming Still Seem Poured to Grow.

“I Feel Like A Company Like Disney with the Position that We Have Amound Theater Resonates with Consumers and WHERE CONSUAMERS ARE SPEENDING TIME: SPORTS Long-Term Partner for Many Brands., ”Ferro Says. “WE’VE BEEN IN THE BUSINESS FOR DECADES AND WE’VE BEEN INVESTING IN AND HAVE THE TECHNOLOGY THAT ALLOWS THEM to DO THEYSHS THAT Differentites US from Other Platforms that Week. ”

And Later this year espn is set to launch it Flagship Streaming Service, with A Full Lineup of Live Sports and Complementary Products To Stand Out.

“How We Think About It on the Sports Side, from Fantasy and Sports Betting and Short Form Content Sharing, Brand Integrations, We’re Driving More and More Opports. Integrations Inside of Content, ”Ferro Says, Noting That Company Is Betting That Ultimately Disney+ Will Become The Streaming Hub for The Company’s Content.

And that includes Entertainment Content, WHERE Disney+’S Lineup of Family-Friends and IP-Driven Fare is Now Now Connected with Hulu’s Lineup of More Adult Program Programming.

“There’s No Question That’s More Dollars Going to Streaming On the Entertainment Side, and that’s Just Following the Eyballs. As You’ve Seen Consumers Spend Less Time Watching in A Line. Streaming, The Dollars Have Followeded, “Ferro Says, Adding That Company Has Also Seen A Surprising Resurgence in Broadcast TV. “Obvioously We’re Really Well Positioned to Be Able to Capitalize on That, Given The Scale We Have In Streaming. That Said, BroadCast This Year Has Been Surpring [Iger] Mentioned A Conversation That HE AND I HAV HAD, IN WHICH I SAID We’re Seeing BroadCasts Really Hold Up, and that’s Been True for the Last Couple of Quarters, I Think BeeCae of the Lite of the Lite. Significant Reach Vehicle, and Because of the Quality of the Shows on that Network, and the Mix of Shows with Sports, It’s Still A Destination for Audiences to Go and Brands to Act.

“WHERE YOU’S SEEN MORE DECLINE, I WOULD SAY, IS ON THE CABLE SIDE, But A LOT OF THAT CONTENT IS REALLY FOUND WITHIN STREAMING ENVIRONments, So that’s Not A Surprising Thing To.