“Dariya Zarivna-a name that became known in Ukraine first in the media environment, and then firmly entrenched in power circles. Recently, rumors have emerged that after 5 years of work by the adviser to the chairman of the Presidential Office Andriy Yermak Darius is released from the OP with the consent of the parties. We tell you that Dariya Zarivna is known, the reasons for possible release, as well as the incidents that caused”, – WRITE ON: ua.news
Dariya Zarivna-a name that became known in Ukraine first in the media environment, and then firmly entrenched in power circles. Recently, rumors have appeared that after 5 years of work adviser to Presidential Head Andriy Yermak Darius is released with OP with the consent of the parties.
We tell you that Dariya Zarivna is known, the reasons for the possible dismissal, as well as the incidents that have caused public resonance.
To work on the state: media career and entrepreneurship
Before working in state structures, Dariya Zarivna was a well-known figure in the media industry and entrepreneurship. Its activities covered journalism and business development in the field of communications and digital.
Dariya Zarivna was born on July 4, 1989 in Kherson. She received her education at Taras Shevchenko National University of Kyiv. Zarivna also passed a number of specialized courses: from strategic marketing at Stanford University, Values and Society at the Aspan Institute and Strategic Communications with the support of the UK Government.
In 2014, she took part in launching an online version of a famous journal L’Officiel Ukraine where she held the position of chief editor. This experience allowed her to dive into the world of glossy publications and the formation of content for a demanding audience.
Zarivna also showed herself as a successful gate. She was a co -founder ELEVATE CONFERENCE – Platforms for the exchange of knowledge and ideas, as well as director of the advertising agency Angry . In July 2018, she founded an online edition of technology and business Vector and communication agency Vector Pr .
In addition, Daria Zarivna became the co-founder of online platform of charity auctions CHARITUM . Her media activity also included keeping the white shirt on the Radio “Aristocrats” and the establishment of YouTube Podcast “What are you doing?”
In public service: NSDC Advisor and Working with Yermak
Since June 2019, Dariya Zarivna moved to the civil service, becoming an adviser to the National Security and Defense Council of Ukraine on communications. The NSDC was then headed by Alexander Danylyuk. She worked there until August 2019.
Since February 2020, her career has gained a new round – she held the position of adviser to the head of the Presidential Office of Ukraine Andriy Yermak. This position requires deep knowledge in the field of communication, strategic planning and international relations. Because of this, Daria Zarivna came across a wave of criticism – details in the next section.
However, on cooperation with Andriy Yermak, Dariya Zarivna was already known as his PR. For example, an instagram post of November 7, 2019 stated that it provided communication support for Presidential Assistant Andriy Yermak, Cabinet of Ministers and four ambassadors (USA, France, Germany and the United Kingdom) to the breeding line in the Bogdanivka (Petrovsky) and Gold.
Her career growth and appointment to key positions in the President’s office under the leadership of Yermak and working with Yermak before his official appointment, testify to close professional cooperation and trust. This story of cooperation allows you to consider it as a person who could gain considerable support and opportunities for professional development through his interaction with Andriy Yermak.
One of the key areas of responsibility of Zarivna in the new position was the communications around the exchanges of prisoners of war. This extremely sensitive and important mission required a high level of empathy, professionalism and ability to work in constant stress.
Dariya Zarivna is also actively involved in international activity aimed at supporting Ukraine and holding Russia. Was a member of such influential working groups:
- Working Group on Sanctions Against Russia (Yermak-MacFol Sanction Group)
- Working Group on Security Issues and Euro-Atlantic Integration of Ukraine (Ukraine-NATO Group), which was transformed from the International Security Guarantee Group for Ukraine (Yermak-Rusmussen Group).
- OECD Working Group on Combarry Counteraction
- Working Group Bring Kids Back UA on the protection of Ukrainian children deported by Russia
A special place in her activity takes up Work as an operating director of Bring Kids Back UA. This mission is extremely emotionally complex and vital because it is aimed at returning Ukrainian children illegally deported by Russia.
Criticism of the appointment of Darius Zarivna: Was the experience sufficient to work in OP?
The appointment of Darius Zaivna as a senior adviser to the head of the Presidential Office of Ukraine Andriy Yermak in February 2020 caused an ambiguous reaction in Ukrainian society and media circles. One of the main reasons for criticism was to criticize her allegedly irrelevant experience for such an important state position, as well as the projects to which it was involved.
Prior to arriving at the President’s office, Dariya Zarivna was known for her activities in the field of media and entrepreneurship. Her experience was mainly associated with glossy publications, digital communications and the creation of business projects in the media.
Opponents They claimed that is such a background, though successful in their niche, not Provided She is sufficiently qualified for a key position in the President’s office, which requires a deep understanding of state processes, political communications and working with international partners at the highest level. And also that its appointment allegedly could be the result of not so much professional merits as personal relationships.
Daria criticized for the poor level of English, especially during an important speech in the UN Security Council. Also criticism touched the head of OP Andriy Yermak, who took Darius on important foreign trips. The presence of advisers of the OP at international meetings together with officials, raised the question about duplication of the functions of the Ministry of Foreign Affairs and an unconventional approach to foreign policy. And increasing the number of advisers and their participation in foreign policy may indicate excessive concentration of power in the President’s office.
In one of the articles in the Ukrainian media specified that some classmates Daria Zarivna also worked as Andrei Yermak’s freelance advisers, GDL Yuking Vladislav Vlasyuk (who is also a member of the Supervisory Board of the Bank) and Alexander Bevz (who participates in the project of the Peace Summit and is a member of the Supervisory Board of Ukreximbank).
Also, the Zavoryna was criticized for seemingly sneaking on social networks with precious jewelry from luxury brands, in particular, a Cartier bracelet, the price of which on the official site is $ 10,000. Besides, on Daria Noticed The Vintage Jacket from the Yves Saint Laurent Lux Brand with a possible value of more than a thousand dollars.
Proponents of the appointment of Zaivna noted that her experience in communications, strategic planning and work with information is exactly what is needed in the modern public service. Especially in the context of hybrid war, effective international communications and the formation of a positive image of the country.
What else is known about Daria Zarivna and rumors about releasing with OP
Working in high public positions, especially in the field of communications, always attracts attention and can become the object of criticism. Daria Zarivna also did not escape such situations.
Another situation that caused criticism, It concerned Lobbying Scandalous Alexei Matsuki as CEO of State Ukrinform. Some sources They claimed that Zarivna, using his situation, allegedly contributed to the appointment of a person whose candidacy caused an ambiguous reaction in the media environment. This raised the issue of transparency of personnel appointments and possible impact on the state media.
July 7 2025 UA.news Media from own sources received information that Darya Zarivna, senior adviser to the head of the Presidential Office Andriy Yermak, as well as the operating director of the Bring Kids Back UA initiative, allegedly ceased work at the Presidential Office of Ukraine with mutual consent of the parties.
