“Cashkerberg catastrophe. Meta can make Instagram and WhatsApp on April 14, 21:35 Share: Instagram and WhatsApp could be illegally purchased Meta (photo: Reuters/Yves HERMAN/FILE PHOTO) restructuring or separation of a company. Meta spent billions of dollars on buying Instagram and WhatsApp over”, – WRITE ON: ua.news
Instagram and WhatsApp could be illegally purchased META (photo: Reuters/Yves Herman/File Photo)
In the US, the antitrust process against Meta Platforms has begun Mark Zuckerberg, which can lead to restructuring or separation of the company.
Meta spent billions of dollars on the purchase of Instagram and WhatsApp more than ten years ago, but now these agreements are threatened with break. US Federal Trade Commission (FTC) in a monopoly case that began during the first time of President Donald Trump, accuses META of trying to eliminate new competitors who could threaten Facebook status as a basic platform for communicating users with friends and family.
US District Judge James Boasberg stated in November that FTC had enough evidence to promote the case. The trial has now intensified and will continue until the summer. It can end in the fact that META will be forced to sell Instagram and WhatsApp or restructure. But FTC will still have to prove in court that measures such as META for sale Instagram or WhatsApp will lead to a restoration of competition.
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Instagram loss can be catastrophic for META profits, Reuters writes. According to Emarketer’s research company, the platform accounts for almost half of META income from advertising in the United States. According to the company, Instagram also generates more income on the user than any other social platform, including Facebook. WhatsApp has a slight contribution to the total META income, but it is the largest application of the company by the number of daily users.
Meta calls the FTC attempt to prove the company’s anticompetitive actions in court absurd.
“It is absurd that FTC is trying to break a large American company at the same time when the administration tries to save the Chinese Tiktok,” writes Meta’s chief lawyer Jennifer Newsted on a blog.
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Zuckerberg is expected to testify in court for emails in which he suggested to buy an application for instagram photos as a way to neutralize a potential competitor Facebook and has expressed concern that the exchange of hissaApp reports can grow into a social network. Earlier, META claimed that the purchase of Instagram in 2012 and WhatsApp in 2014 had benefited users and that Cuerberg’s past statements were no longer relevant against Tiktok, Google and Apple, Tiktok.
Recall that this case is one of the five, in which the FTC and the US Department of Justice accuse large technological companies of violating antitrust rules. In particular, Google faces two lawsuits. In one of these cases, the US government tries to force Google to sell its browser to Chrome.