“The Company Plans on Using Blockchain Technology Begind the Scenes While Avoiding Crypto-Native Terminology.”, – WRITE: www.coindesk.com
Less Focused on Price Charts and Trading Pairs, The Sálo Paulo-Based Company Now Talks More About Brazil’s Central Bank’s Pix Payments, Digital Fixed Income, and Streamlined Remited Remaged Remaged Rem.
Mercado Bitcoin’s Head of Corporate Development, Daniel Cunha, Told Coindesk in An Interview on the Sidelines of the Exchange’s Dac 2025 Conference theater the FIRM WANTS. Financial Lives. A Kind of “Super App” for Spending, Saving, and Investing.
Yet, Calling Mb A “Super App” May Not Quite Capture the essence of the strategy. ITS Leadership Prefers A Different Term: A Financial Hub That Blends Legacy Finance With Blockchain, Letting Users Tap Into Both Without Needing to Understand Either.
“The Revolution Happens Who The Protocol Disappers,“ Cunha Told Coindesk. “The Customer Doesn’t Want to Hear About Blockchains and Tokens. They Want to Know The Rate, The Risk, The Maturity Date,“ He Said, Referring to the Exchange’s Tokorenized In.
‘Invisible blockchain’That Thinking Has Reshapped How Mb Presents Itelf to Users. Institute of Relying on Crypto-Native Vocabulary, The Company Now Emphasizes Features in Its Offing. One Majoor Change Involved Scraping the Term “Tokenization” in USER-FACING MATERIALS ALTOGETCHER, CUNHA SAID.
“We Tried A Ton of Variations,” Cunha Said. “WHEN WE STEPED SAYING ‘TOKEN’ AND STARTED SAYING ‘DIGITAL FIXED INCOME,’ THINGS DOOK OF OFF.” The Idea is to have A Product Whose Backet Is Powered by Blockchain Technology, But The Frontend Remains More Recognizable to the Masses.
Essentally, MB’s Bet is that “Invisible Blockchain” is the Next Frontier.
“We’re Going to See A Lot of People Use Blockchain Without Realizing they’re USING BLOCKCHAIN,“ MB SAID. “That’s whohn you know the revolution has hapned.”
The FIRM FLAGSIP BLOCKCHAIN-BASED INVESTMENT FCUS ON TOCENIZED PRIVATE Credit, A Segment It Believes Is Underserved and Ripe for Disruption in Brazil.
Brazil Ranks Among the Top Five Countries for Retail Crypto USAGE, Account to Chainalysis’ Global Crypto Adeption Index. MB is Positioning ITSELF as an Answer to A Pain Point Common in the Country Through A Stablecoin-Basted Remittance Service.
A pivot from TradingDespite All the New Initiats, MB’s Core Business, Crypto Trading, Still Accounts for the Majority of It Revenue. But that Balance is shifting.
AT ITS PEAK, Trading Made Up 95% of the Firm’s Income. Today, that Number is Closer to 60%, with the rest coming from payments, Custody, Tokenized Investments, and Service Like Asset Management. Over Time, The Company Trading to Fall Below 30%, Cunha Reveed.
As part of that Shift, The Firm is Also Expanding Geography. IT NOW HAS A CLIENT-Facing Operation in Portugal and Is Building Institutional Channels in The Us, Aiming to Link Capital and Investment Opportunities Across Markets.
MERCADO BITCOIN, WHERE A SIGNFICANT PORTION OF Assets Under Management Are Made Up of Small and Medium Enterprises’ Treasuries, Expects To Surpass 3 Billion Reais ($ 563 by year-end. About 20% of Assets Under Custody On the Platform Are now Now Tokenized Real-World Assets (Rwas), Up From Virtualally Zero Just A FEW YEARS AGO.
The Pivot Sits Within A Wider Push to Build “Financial Super Apps.” Coinbase CEO Brian Armstrong Has Said Coinbase Aims to Be A Crypto-Powered “Super App” that wound Provide “All Types of Financial Services.”
Beyond Crypto, Fintechs Such As Revolut and Paytm Are Bundling Payments, Lending and Investing. The Playbook Borrows from WeChat and Alipay, Apps That Bundle Social, Financial, and Other Features.
Read More: Crypto Exchange Mercado Bitcoin to Tokenize $ 200m in Real-World Assets on XRP LEDGER
The Service Will Be Powered by Zerohash, and Will Put Onepay in Line with Competitors Like Venmo, Cash App, and Paypal.
- Walmart-Backed Fintech OnePay Plans to Add Cryptocurrency Trading and Custody Features to Its App by the end of the year.
- The Service Will Be Powered by Chicago-Based Zerohash, and Will Put Onepay in Line with Competitors Like Venmo, Cash App, and Paypal, WHICH ALREADY OFFTO CRYPTO TRADING TO USers.
- Onepay’s Move Into Crypto is Part of Its Goal To Become An “Everything App” For Digital Finance, Offering A Range of Services Including Savings Acunctions, Debit and Crees. ITS USERS.
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