“Apple forecasts record iPhone sales in holiday season and growth exceeding Wall Street expectations – ReutersApple expects significant growth in iPhone sales in the holiday quarter, forecasting a double-digit increase in figures. The
company’s total revenue could grow by 10-12%, exceeding analysts’ expectations.
”, — write: unn.ua
DetailsDuring an interview with Reuters, Cook said that Apple’s total revenue could grow by 10-12%, while analysts expected only a 6.6% increase. According to LSEG, expected iPhone sales are to reach $75.9 billion, and total revenue – more than $132 billion in the first fiscal quarter of 2026.
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Despite supply constraints and delays in launching new models in China, the company’s fourth-quarter profit exceeded forecasts: $1.85 per share against an expected $1.77. Total revenue was $102.47 billion, of which $49 billion came from the iPhone.
Cook acknowledged that delays in China were the main reason for the decline in sales in the region, but expressed optimism for further recovery:
We are very enthusiastic about China. We like the reaction to new products there and we expect a return to growth in the first quarter.
Apple is still facing a shortage of some iPhone 17 models, but the company is actively fulfilling orders.
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We are still experiencing supply constraints on several iPhone 17 models, and we are fulfilling orders as quickly as possible. This is a good problem.
The company has high hopes for the new iPhone Air – the thinnest model in the brand’s history, which could be a precursor to a foldable phone, as well as the updated iPhone Pro and iPhone 17, which are expected to strengthen Apple’s position in the global market in 2026.
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