“Amazon introduced a number of AI services, including a video generator based on artificial intelligence. The tool is intended for advertisers. It allows you to create a video presentation of a product based on an image, taking into account its unique selling proposition and features. Amazon also announced the launch of a new generative AI technology for creating images. It has a number of features such as changing the background for the advertised object. Amazon changed the background for the advertised one […]”, — write: businessua.com.ua
Amazon introduced a number of AI services, including a video generator based on artificial intelligence.
The tool is intended for advertisers. It allows you to create video presentation of the product based on the image, taking into account its unique sales offer and functions.
Amazon also announced the launch of a new generative AI technology for creating images. It has a number of features such as changing the background for the advertised object.
Amazon changed the background of the advertised toaster using an AI model. Source: Amazon.
The neural network is able to create animated images from static pictures.
The video generator and live artwork tool are available in beta for select US advertisers. After their finalization, a full launch will take place.
Other announced AI solutions include:
- Project Amelia’s personalized assistant. He “understands” the seller’s business and provides recommendations, ideas and information for development. In the future, the tool will be able to recognize business opportunities, diagnose problems and develop concepts to increase revenue, optimize inventory and solve key problems;
- accelerated procedure for adding a product to the marketplace. All a seller needs to do is enter a short description, website URL, or product image, and generative artificial intelligence will generate complete product listings that “will help drive sales”;
- A+ Content — allows you to create individual content to better convey the value of the offer and the brand story to customers. It is claimed to be able to increase sales by up to 20%;
- personalization of product recommendations and their descriptions. Amazon analyzes customer preferences based on purchasing activity.
Previously, Amazon launched a personal assistant based on AI Rufus. It’s designed to find products, compare them, and get shopping recommendations.
We will remind you that in August the company released Titan Image Generator v2 — the second version of the AI tool for generating images.
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