Adrien Brody Sets Sights on New Role as Global Eyewear Ambassador for Lacoste

Adrien Brody has focused on a new role by joining fashion house Lacoste as global eyewear ambassador.

As the new face, the two-time Academy Award winner extends a long-term Lacoste relationship. In 2012, he appeared in Lacoste’s Unconventional Chic campaign. Over the past decade-plus since then, he’s been a regular face in the Lacoste world having attended many fashion shows over the years. For example, he turned up in Paris last year for Lacoste’s autumn/winter 2025 runway presentation wearing a cream knit sweater with an oversized collar.

Brody, whose Hollywood resume also includes producing through his Fable House company, says he’s “honored” by the appointment. “Lacoste has always represented style, authenticity and craftsmanship, and I’m excited to continue our friendship and collaboration with this new campaign,” says the actor, who took home an Oscar last year for his work in Brady Corbet’s The Brutalist.

In the first drop of the campaign, Brody models modern and lightweight frames featuring geometric shapes that are designed to marry “contemporary design with authentic Lacoste heritage.” One pair features a metal crocodile trim and premium 7-barrel hinge. Brody appears solo in many of the campaign images except one in which he stars opposite a female model. See all the shots below.

In a previous interview with GQBrody once explained his fashion choices by saying he doesn’t overthink what he wears. “I fortunately have access to some really beautiful clothes and wonderful, elegant designers and have built relationships over the years, which I’m very grateful for because I very much love the fashion space and the creativity and all the artistry that goes into it,” the veteran star once said. “I definitely have a much deeper connection and understanding of the creativity and the artistry for the pieces that I do wear.”

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