August 16, 2025
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Football Soccer

Partnership involves brand presence during matches broadcasting”, – WRITE: Football.ua

King Group’s licensed bookmaker, which is a part of King Group, has become an official Betting partner of the leading football league of Spain-La League-in Ukraine.

The partnership involves the presence of a Betking brand during the La League matches in Ukraine, special activity in online space, as well as a variety of content and exclusive offers for Ukrainian fans.

La League (Laliga) is one of the most famous football layers in the world. It includes such legendary clubs as Barcelona, Real Madrid, Athletic Madrid, Seville, Giron, Mallorca, Valencia and others.

Pavel Zhurilo, director of Betking, commented: “Cooperation with La League is an next step in implementing our strategy for the development of sports culture in Ukraine. We already have experience in partnership with Ukrainian clubs and now proudly present Betking next to one of the most powerful football brands in the world. It is important for us that Ukrainian fans feel part of the global football movement, have access to quality content and even more opportunities to be closer to your favorite game. ”

The Strategic Partnership with La League enhances Betking as a responsible brand that supports sports, invests in the development of football culture and takes care of the interests of Ukrainian fans.

“This union enables us to bring the League closer to Ukrainian fans, together with a partner devoted to football development. Together, we will embody the initiatives that will strengthen the connection between supporters and our competitions – the world standard of professional football, ”said Horge de La Vega, Executive Director La Liga on Business.

Betking is a licensed bookmaker (decisions of downs №559 of 21.11.2024, recipient – LLC “Slots Yu.”), which systematically invests in the development of sports in Ukraine. As one of the leading King Group brands, Betking consistently enhances its presence in the football environment, supporting the clubs that form communities, bring people together and inspire victories.

About Betking

Betking is a licensed bookmaker that is part of King Group and operates in accordance with the legislation of Ukraine. Betking offers a wide range of sports and online sports services, focusing on innovation, transparency and principles of responsible game. Betking actively promotes the development of sports in Ukraine: supports professional teams, implements partnerships and implements initiatives focused on fans and sports community.

License for conducting activities on organization and conduct of bookmaker activity on the Internet, issued on 05.12.2024 (decision of dozings №559 of 21.11.2024, recipient of LLC “Slots Yu.E.”). The validity period is 5 years.

Participation in gambling can cause game addiction. Follow the rules (principles) of the responsible game

About La Liga

La Liga is the largest football ecosystem in the world. It is a private sports association, which includes 20 clubs/Sad Laliga Ea Sports and 22 Laliga Hypermotion clubs that organize professional football competitions in Spain. With more than 247 million subscribers in 16 platforms and 20 languages, La League has a headquarters in Madrid (Spain) and has the most advanced international network among all sports organizations-present in 34 countries through 10 offices. La Liga actively embodies social initiatives through its own fund and has become the first professional football league in the world to start a tournament for players with intellectual violations – Laliga Genuine Moeve.

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