“The German agency has used a photo of the affected Ukrainians to advertise the Russian media. Kiev demands an apology agency Lure used a photo of the Ukrainian war affected in the Russian Meduza advertising campaign. The Ministry of Foreign Affairs of Ukraine requires the removal of content and apologize to the Ukrainians whose grief was used.”, – WRITE ON: Unn.ua
The “special” award “for marketing cynicism and hypocrisy should be given Lure from Berlin. They showed Ukrainians who lost their families and homes in the commercial for the Russian edition of Meduza. Use our tragedy to cause sympathy for the Russians,” – says in the statement.
The Ministry of Foreign Affairs George Tykhy called “to immediately delete all the advertising content that exploits Ukrainian suffering caused by Russian terror, from all the media platforms where he appeared.
“We are also convinced that the Ukrainians whose grief were cynically used are paid for apology,” the statement said.
Context
As reported by Public Radio, the Russian site “Medusa”, which considers themselves opposition and journalists who work in Latvia, launched an advertising campaign, which used the personnel of war in Ukraine.
The campaign for the Russian site has created a German creative agency Lure. Victoria Feshak drew the attention of the member of the Ukrainian NGO Berlin.
Against the backdrop of a large number of negative comments, the agency that has developed advertising or deleted the post or hid it.
According to Victoria Feshak, she saw jellyfish advertising in a cinema in Berlin. Among the personnel used in the advertising campaign – video and photos of explosions as a result of Russian attacks in Ukraine. The cover of advertising was the photo of Yaroslav Basilevich Lviv at the funeral of their wife and three daughters, who died as a result of shelling of Lviv Russians on September 4, 2024. The campaign also has an image of a woman crying near her house in Bucha, Kyiv region, which was also destroyed by the Russians.
The agency stated that Medusa journalists face constant threats by the Kremlin, including abduction and poisoning, “which is why they have created an advertisement” to support the work of brave journalists who risk life daily to bring the truth to us. ” However, the agency later removed or hid this post.
Viche Berlin wrote that it “shocks it, that the German creative agency diminishes Russia’s responsibility for this war and uses the real suffering of Ukrainians to portray Russians as victims.” They expressed the hope that this campaign would be removed from European cities.
In the comments under the video of the creative agency, the Ukrainians also expressed indignation that videos that depicted the suffering of Ukrainians were used to advertise “Russian liberals”.