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Miroslav Trinko Issue news editor on “borders”. Geek, specialty programmer, but journalist by profession. Rider, tennis player and fan of Formula-1. I write about technologies, smartphones and electric vehicles.
According to the European Autom producers (ACEA), only 14 831 Tesla electrics were registered in August 2025, which is 23% less than a year earlier (19 136). During the first eight months of the current year, registration decreased even more significantly – by 32.6%.
For comparison, the total electric vehicle market in Europe increased by 26% in annual dimension. Instead, gasoline and diesel registration fell by more than 20%. This indicates that Tesla gradually loses its share in the market, while competitors, including Volkswagen and Chinese byd, are increasing their presence.
At the same time, RBC analysts are more optimistic. They predict that in the third quarter, Tesla will put about 456 thousand cars – higher than market expectations (440-448 thousand). The main growth factor is demand in the US, where buyers try to have time to take advantage of a $ 7,500 federal tax discount, which is completed in late September.
Even despite the fall on Thursday, the Tesla shares were partially recovered after the unsuccessful beginning of the year: in 2025 they already added 5% after collapse 36% in the first quarter.
However, experts emphasize that the brand is negatively influenced by Ilon Mask’s political statements. Its support for the German far -right AFD and participation in the radical anti -immigrant rally in the UK caused a wave of criticism. Prime Minister Cyrus Starmer even called the mask “dangerous”.
To restore consumer confidence, Tesla is working on launching an accessible model that can be response to competitors’ pressure and reinforce the company’s position in Europe again.
”, – WRITE: mezha.media
Miroslav Trinko Issue news editor on “borders”. Geek, specialty programmer, but journalist by profession. Rider, tennis player and fan of Formula-1. I write about technologies, smartphones and electric vehicles.
According to the European Autom producers (ACEA), only 14 831 Tesla electrics were registered in August 2025, which is 23% less than a year earlier (19 136). During the first eight months of the current year, registration decreased even more significantly – by 32.6%.
For comparison, the total electric vehicle market in Europe increased by 26% in annual dimension. Instead, gasoline and diesel registration fell by more than 20%. This indicates that Tesla gradually loses its share in the market, while competitors, including Volkswagen and Chinese byd, are increasing their presence.
At the same time, RBC analysts are more optimistic. They predict that in the third quarter, Tesla will put about 456 thousand cars – higher than market expectations (440-448 thousand). The main growth factor is demand in the US, where buyers try to have time to take advantage of a $ 7,500 federal tax discount, which is completed in late September.
Even despite the fall on Thursday, the Tesla shares were partially recovered after the unsuccessful beginning of the year: in 2025 they already added 5% after collapse 36% in the first quarter.
However, experts emphasize that the brand is negatively influenced by Ilon Mask’s political statements. Its support for the German far -right AFD and participation in the radical anti -immigrant rally in the UK caused a wave of criticism. Prime Minister Cyrus Starmer even called the mask “dangerous”.
To restore consumer confidence, Tesla is working on launching an accessible model that can be response to competitors’ pressure and reinforce the company’s position in Europe again.