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Yevgeny Demkivsky Author of news Mezha.media and GIK. I write about technologies, cinema and games. Perhaps about games with a little more passion.
The company sends emails to customers with a notice of raising the cost of subscriptions. The example of such a letter states that in one of the European countries the price will increase by one euro – from € 10.99 to € 11.99. The size of the increase will depend on the region.
Currently, prices have not taken place in all markets – for example, in the US, individual premium subscription is still worth $ 11.99 per month. In Ukraine, the price of individual subscriptions is still at $ 4.99.
Spotify explains the increase in prices with the need to “continue innovations” in product offers and features to “provide users with the best experience.” This is not the first price increase in music service – the company regularly adjusts tariffs in different regions to maintain profitability.
The rise in prices is against the backdrop of fierce competition in the field of music streaming services with Apple Music, Amazon Music and YouTube Music. Spotify remains a market leader with more than 600 million users, of which more than 250 million have Premium signatures.
”, – WRITE: mezha.media

Yevgeny Demkivsky Author of news Mezha.media and GIK. I write about technologies, cinema and games. Perhaps about games with a little more passion.
The company sends emails to customers with a notice of raising the cost of subscriptions. The example of such a letter states that in one of the European countries the price will increase by one euro – from € 10.99 to € 11.99. The size of the increase will depend on the region.
Currently, prices have not taken place in all markets – for example, in the US, individual premium subscription is still worth $ 11.99 per month. In Ukraine, the price of individual subscriptions is still at $ 4.99.
Spotify explains the increase in prices with the need to “continue innovations” in product offers and features to “provide users with the best experience.” This is not the first price increase in music service – the company regularly adjusts tariffs in different regions to maintain profitability.
The rise in prices is against the backdrop of fierce competition in the field of music streaming services with Apple Music, Amazon Music and YouTube Music. Spotify remains a market leader with more than 600 million users, of which more than 250 million have Premium signatures.