“Reddit has overtaken X to become the fifth most popular social network in the UKReddit has become the fifth most popular social network in the UK, overtaking X with 22.9 million users. YouTube topped the charts with 44 million users, while X lost 8% of its audience for the year.”, — write on: unn.ua
The Guardian writes about this with reference to Ofcom, reports UNN.
Details
In May this year, Reddit, where users discuss topics in thematic communities, was visited by 22.9 million British adults, while X had 22.1 million. These figures make Reddit the fastest growing large social platform in the UK.
If we compare the statistics with the same period in 2023, the increase in traffic was 47%. The jump pushed Reddit above LinkedIn and X in the platform rankings, with YouTube now holding the top spot. YouTube has overtaken Facebook with more than 44 million adult users.
Reddit, known for its devoted audience of self-proclaimed “redditors,” likely got a boost from Google’s search algorithm updates this year.
The last Google algorithm update in the first half of 2024 significantly increased Reddit’s organic traffic. I think this had a significant impact on the growth of the platform
Ofcom also suggested that the changes may have been caused by adjustments to third-party apps’ access to Reddit content, forcing users of such apps to go to the platform’s official site.
In addition, the regulator took note of the publicity surrounding Reddit’s IPO in March of this year. At the same time, X’s popularity has declined, with the platform’s reach down 8% since last May.
X has faced criticism over content moderation standards since the platform was acquired by Elon Musk in 2022, as well as competition from Threads, an X competitor launched by Mark Zuckerberg in July 2023.
Figures from Ofcom, in its annual report on the nation’s digital habits, showed that 4 in 10 UK adults say they have come across misinformation or outright fakes, with the majority of such incidents occurring online.
The disinformation survey, based on a survey of more than 4,000 British adults, also found that 3 in 10 adults believe there is one group of people who jointly control the world, and the same number believe there is “strong evidence” of election fraud in the UK.
Threads and BlueSky lure X users
Users of the X social network are moving to BlueSky and Meta’s Threads en masse, which has caused concern for Elon Musk. Last week, he announced a new option to hide likes and reposts, citing a “cleaner” interface.
Since the purchase of X in 2022, the platform has become overrun with unnecessary information and advertising. Meanwhile, BlueSky is actively growing its audience, and Meta is concerned about the network’s competitive advantage among ex-Twitter users.
Bluesky came under the EU’s eye for violations: lawyers are looking for a solutionNovember 26 2024, 16:04 • 19551 views