“40% of Ukrainians receive news from telegrams, and 12% go there several times a week. YouTube, Facebook and Telearaphone “One News” remain among the most popular sources, but are inferior to reach.”, – WRITE: www.pravda.com.ua
Source: Survey of the sociological group “Rating” at the request of the public organization “Lviv Media Froum
Details: According to the survey, telegrams are constantly reading 40% of respondents, another 12% do it often-four to five times a week.
Advertising:
In the second place is the popularity – videos on YouTube, which is constantly or often used by 32% of respondents. The following is a Facebook with a 28% indicator, a single news telephony and Viber chats that regularly watch or read 25% of respondents.
Infographic: “Rating”At the same time, 3% of those polled read newspapers and magazines regularly, 84% do not use them at all. Radio, regional TV channels and online media-both Ukrainian and international.
It is noted that Telegram is most popular with residents of Kyiv, regional centers and eastern regions, as well as among young people 18-29, people with higher education and wealthy respondents.
Tiktok is more commonly used as a source of news in the western and central regions, among young people and less secured citizens.
Instagram also remains a platform for a younger and more wealthy audience, while Facebook is more commonly chosen by villagers and middle-aged people (30-59 years).
Video on YouTube is viewed relatively more often residents of regional centers as well as more wealthy and educated respondents
Joint Telearaphone “Unified News” has a stable audience among villagers, senior Ukrainians and people with lower education, who also prefer traditional television.
Online media, including Ukrainian national, regional and international publications, are more commonly used by more wealthy and educated respondents as an alternative or additional source of information.
In total, about half of those surveyed view socio-political news daily or several times a day.
The most active are the residents of the Center, the West and Kiev, the older age groups, retirees and people with disabilities, while the least active news consumers remain young and residents of border regions.
Reference: The sociological group “Rating” at the request of the public organization “Lviv Media Forum” and International Media Support in the period from 1 to 13 April 2025 by the method of personal formalized interview (Face-to-face) conducted among the residents of Ukraine from the age of 18 years (except for the occupation of Ukrainian. media, etc. The sample was 2000 respondents and is representative by age, gender and type of settlement, the error of representativeness – not more than ± 2.2%.
Recall:
- The US Central Intelligence Management forbids its analysts to use Telegram messenger from working computers.
- In September 2024, the Head of Intelligence Cyril Budanov called the Telegram messenger threat to Ukrainian national security.
- According to a survey conducted by the Kiev International Institute of Sociology on September 1-6, 2024, more than half of Ukrainians believe that Telegram activities in Ukraine need to be restricted and controlled, and less than 10% are in favor of a complete ban on this network.