“Microsoft “masks” as Google in the new interface of the Bing search engine Microsoft has updated the Bing interface, making it similar to Google, including similar visual elements and hiding its own branding. Google criticized the move as an attempt to mislead users.”, — write on: unn.ua
Transfers UNN with reference to Der Spiegel and The Verge.
Details
The search engine from Microsoft, known all over the world as Bing, cannot boast of the popularity of Google, because. In January 2024, “more than 10% of Internet users worldwide searched from their computer through the Bing search engine,” while “almost 82% of Internet users used Google,” according to statistics portal Statista.
But recently, Microsoft apparently found a design trick to influence users and try to “leave” with the company’s own Bing search engine.
Bing imitates the Google interface:
If you launch Microsoft Edge instead of Google Chrome and type the word “Google” into the address bar, you’ll see a completely new design for the results page: a large search box with a playful cartoon above it, vaguely reminiscent of Google’s doodle tricks. Bing only shows up-to-date search results for its main competitor after a certain period of time
The graphics gimmick can be seen as a friendly homage, but Microsoft also uses a second trick. The browser scrolls down a few pixels for a particular search query so that the Microsoft logo and other design elements that distinguish Bing disappear from view.
So you’re left with a large search box that looks a lot like Google’s home page.
In response to this impersonation, Paris Tabriz, head of Chrome at Google, noted on the social network X that “imitation is the sincerest form of flattery, but Microsoft’s spoofing of Google’s home page is another tactic in its long history of tricks aimed at to confuse users and limit their choices”.
We will remind
Google has created an interactive browser version of the popular game from the “Squid Game” series. Users can play “Red Light, Green Light” with a Young-hee doll by entering the title of the series into a Google search.
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