“Meghan Markle Rebrands New Netflix Show: What It’s About The Duchess of Sussex is launching a new lifestyle show on Netflix featuring herself as a housewife. It’s a return to her roots as a lifestyle blogger and an attempt to create her own brand separate from Prince Harry.”, — write on: unn.ua
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“The Duchess of Sussex picks flowers, cuts vegetables and decorates cakes in the trailer for her new Netflix show. There is also a scene where she collects honey and hugs her husband, Prince Harry,” the publication writes.
“It looks like Meghan has rebranded,” the post notes. Public relations expert Chloe Frances describes her new look as similar to the “tradwife” social media trend, inspired by 1950s housewives.
In that sense, it’s a departure from Meghan, who was known as a feminist and Hollywood actress.
But Frances says it’s actually a return to Meghan’s roots, as the duchess was a lifestyle blogger before marrying Harry.
And as always with Meghan, it’s divisive. Frances praises it as “authentic,” while Alex Silver, a media relations expert, calls it “tone-deaf.”
So what is the reason for her new TV show With Love, and will it work?
As the publication points out, one of the most surprising things about the trailer is that Meghan is there by herself and not with Harry.
Since stepping down from their royal duties in 2020 and moving to California, the couple have had various ventures together, including starting a production company and a charitable foundation.
But with this new show, it looks like the couple is increasingly looking to take their business professionally and create two separate streams of income.
“They seem to have split their brands,” says Pauline McLaren, professor of marketing and consumer studies at Royal Holloway.
“I think it’s probably going to be a lot more successful because I don’t think the two of them together have gotten much recognition,” she said.
Since stepping down from royal duties, Harry and Meghan have continued to talk about the monarchy, including in an interview with Oprah Winfrey in 2021 and in Harry’s book Spare.
But in this new TV show, Meghan is “no longer relying on her royal connections,” says McLaren.
Instead, it focuses on lifestyle and well-being – areas she had already explored before meeting Harry on her lifestyle blog The Tig.
On The Tig, Megan shares beauty, diet and fashion tips, recipes, travel advice and words of wisdom about love and life.
The Tig closed in 2017, but public relations experts said a return to lifestyle could be a smart move.
“It’s a well-trodden path for a woman in the spotlight whose lifestyle combines both ambition and complexity,” says Francis.
Others are more skeptical.
“There are more interesting and significant world events that she could be talking about,” Silver says. “She could be raising awareness for a charity or something.”
Some speculate that with this new venture, Meghan hopes to open up additional business opportunities, such as partnerships with major supermarkets and brands.
Meghan Markle is launching a new show on Netflix in 2025January 3 2025, 13:48 • 106234 views