Manufacturers refuse to sell electronics at a discount via Monobank, Gorokhovsky threatens them AMCU

Taras Mishchenko Editor -in -chief Mezha.media. Taras has over 15 years of experience in IT journalism, writes about new technologies and gadgets.

Monobank Marketplays, which was launched almost a year ago, finally got out of beta testing. In honor of this event, the co -founder of the company Oleg Gorokhovsky announced the start of the action, in which buyers could receive a discount of up to 10% on all goods in the “Market” section in the Monobank application. Buyers were offered to “bargain with a cat-Babtsy” to get the maximum discount. The action also announced a limit – UAH 200 million, which will cover discounts for sellers.

However, shortly after launching the action, the goods of many well -known vendors began to disappear from the Monobank Marketplaces. In particular, most proposals from such well -known brands as Asus, Motorola, Samsung, Xiaomi have disappeared.

Gorokhovsky has published a screenshot of ASUS, in which the company asks the partners to remove her laptops from the Monobank Marketllus, noting that “this is a gross violation of the company’s rules and leads to dumping on the market.” Mr Gorokhovsky did not remove the contacts specified in the letter, but we will not publish them from respect for privacy.

“And there are so many! Wanders in panic remove the goods from the showcase. They do not want you to buy cheaper and they earn less in other channels. This is the kind of competition in Ukrainian e-SOM. They do not fight for client experience and for better conditions, but with those who offer clients better than the average. prices, prepare the AMCU. – Monobank co -founder wrote.

According to the “boundaries” of the source in the electronics market, the Monobank action became risky for vendors, as it could provoke a wave of resale. The official product could start buying different players in the market massively and then sold at a full price. Given that margin in the Ukrainian electronics market is an average of 12-15%, a 10% discount on the official product creates a significant dumping.

“Dear Monobank has decided to draw attention to dumping on the basic positions of the Back to School. This attracted the attention Party – service, not dumping, “says the source.

In addition, such sudden actions are not typical for Ukrainian retail, as each Vendor builds their own marketing campaigns, the preparation of which is going on during the year. “Everyone has a promotion and these discounts collapse what has been built since February -March,” the source adds.

Another source notes that Vendor compensates for the marketing activity of sellers by their goods, and any inconsistent shares really violate these agreements. In addition, the compensation mechanism can allow the sellers to get compensation from Monobank first and then go out from Wendor. Nobody wants it.

At the time of writing the news mentioned by Gorokhovsky company Asus, Samsung and Xiaomi did not publish official comments on the situation. We have sent the appropriate requests and supplement the news as soon as the answers come.