Instagram crossed a 3 billion users a month

Miroslav Trinko Issue news editor on “borders”. Geek, specialty programmer, but journalist by profession. Rider, tennis player and fan of Formula-1. I write about technologies, smartphones and electric vehicles.

Almost 15 years after the Instagram launch, he reached a new record – 3 billion people use the application monthly. Mark Zuckerberg reported it in Threads. In 2022, the social network audience was 2 billion.

Meta infrequently publishes accurate data on its services, but it is known that in 2023 Facebook had 2 billion daily users, and whatsApp in 2020 exceeded 2 billion monthly. In total, Facebook, WhatsApp and Messenger have counted 3.48 billion daily active users in the past quarter.

Instagram indicators became known against the backdrop for significant changes in the application. According to Bloomberg, Meta plans to strengthen the role of Reels even more. Instagram manager Adam Mosseri confirmed that the application will have an updated navigation panel where they will emphasize on private messages and Reels. In addition, in South Korea and India, they protest a function that will make Reels a major tape.

These innovations coincide with negotiations in the United States, where they prepare an agreement on the future Tiktok. Despite uncertainty, Tiktok remains the main competitor of Instagram.