“Yulia Orlova CEO of Vivat Publishing House Books in an era of attention deficit: How publishers are of interest to readers on February 26, 10:20 NV Premium to share: the times when the book was perhaps the only source of information and entertainment far in the past. Today, the reader’s attention is becoming a shortage of resource. The crazy pace of life, many information flows and social networks that are tightened into endless scroll, make publishers look for new ways to stay”, – WRITE ON: ua.news
The times when the book was perhaps the only source of information and entertainment far in the past. Today, the reader’s attention is becoming a shortage of resource.
The crazy pace of life, many information flows and social networks that are tightened into endless scroll, make publishers look for new ways to remain competitive. How does the publishing business respond to the challenges of the era of reduction?
Changing format
Reducing the time that people are willing to spend on reading, forcing us, publishers, adapt. The modern reader is looking for convenient and effective ways of obtaining information, and our task is to satisfy these expectations.
One of the options is that we create spreading descriptions and annotations on our site, which reveal the book theme, its basic ideas and target audience in detail. Thanks to this, a potential reader can quickly understand whether the book meets its interests and needs.
