August 4, 2025
Australia set a 15-year recruitment record to the army through Tiktok advertising and online games thumbnail
Ukraine News Today

Australia set a 15-year recruitment record to the army through Tiktok advertising and online games

Miroslav Trinko Geek, specialty programmer, but journalist by profession. Rider, tennis player and fan of Formula-1. I write about technologies, smartphones and electric vehicles.

Australia has reached the highest level of recruitment to the Armed Forces over the last 15 years, largely due to target advertising on Tiktok and online games, writes SCMP.

Matt Kiog’s defense personnel Minister explained that such “smart” digital campaigns were aimed at those age groups that are most interested in a military career. In addition, advertising was addressed to key influential persons – parents and teachers, which also helped attract young people.

Over the last financial year 2024-25, more than 7,000 staff were admitted to the Australian defense forces, which is the highest rate from 2009-10. The number of applications for admission has increased to more than 75 thousand, which was a five -year maximum and 28% more than in the previous year. The average age of beginners is 23 years.

Announcement of recruitment to Australian military-air forces Announcement of recruitment to Australian military-air forces

The increase in applications is partly related to the extension of the reception criteria. Previously, states such as acne could be an obstacle to admission, but now the requirements are adapted to more than 300 military specialties. For example, for Australia’s cybersecurity workers, the conditions are less severe than infantry people who can be directed abroad.

Also, expanding access to housing support programs for the military and rental assistance helped to attract new recruits. The military, who remain in the service, receive a bonus of $ 40,000, which helped reduce the level of dismissal to 7.9%. The total number of permanent personnel increased to more than 61 thousand.

The Canberra Government plans to bring the number of permanent military to 69 thousand by the early 2030s. Defense Minister Richard Marls emphasized the importance of support and development of defense forces to protect the country’s strategic interests.

”, – WRITE: mezha.media

Miroslav Trinko Geek, specialty programmer, but journalist by profession. Rider, tennis player and fan of Formula-1. I write about technologies, smartphones and electric vehicles.

Australia has reached the highest level of recruitment to the Armed Forces over the last 15 years, largely due to target advertising on Tiktok and online games, writes SCMP.

Matt Kiog’s defense personnel Minister explained that such “smart” digital campaigns were aimed at those age groups that are most interested in a military career. In addition, advertising was addressed to key influential persons – parents and teachers, which also helped attract young people.

Over the last financial year 2024-25, more than 7,000 staff were admitted to the Australian defense forces, which is the highest rate from 2009-10. The number of applications for admission has increased to more than 75 thousand, which was a five -year maximum and 28% more than in the previous year. The average age of beginners is 23 years.

Announcement of recruitment to Australian military-air forces Announcement of recruitment to Australian military-air forces

The increase in applications is partly related to the extension of the reception criteria. Previously, states such as acne could be an obstacle to admission, but now the requirements are adapted to more than 300 military specialties. For example, for Australia’s cybersecurity workers, the conditions are less severe than infantry people who can be directed abroad.

Also, expanding access to housing support programs for the military and rental assistance helped to attract new recruits. The military, who remain in the service, receive a bonus of $ 40,000, which helped reduce the level of dismissal to 7.9%. The total number of permanent personnel increased to more than 61 thousand.

The Canberra Government plans to bring the number of permanent military to 69 thousand by the early 2030s. Defense Minister Richard Marls emphasized the importance of support and development of defense forces to protect the country’s strategic interests.

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