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Vlad Cherevko I have been interested in all kinds of electronics and technologies since 2004. I like to play computer games, and I understand the work of different gadgets. I regularly monitor the news of the technology in the world and write materials about it.
One of the company’s arguments is that Apple Cinemas has opened a new cinema in San Francisco in less than an hour from the Apple headquarters in Cupertino, which can cause a false opinion among consumers about the connection of these structures. Apple also noted that the opening of new cinemas, the media had to explain separately that Apple Cinemas had nothing to do with Apple.
“Consumers should not go to the Apple Cinemas cinema, thinking that it is related to the famous Apple brand, with all its reputation and capital, when Apple Cinemas has nothing to do with Apple,” Apple says.
The claim contains examples of publications on social networks where users are interested in possible links between cinemas and Apple. The company also noted that Apple Cinemas continues to operate in spite of previous applications from Apple demanding that you stop using the name, as well as a dissatisfied request in the US Patent Office.
Apple also claims that Apple Cinemaas uses a similar name to conclude favorable rent transactions, positioning its establishments as an alternative to Apple Store stores in shopping centers. The technological company is concerned about the fact that such positioning affects its brand, especially given the movie theaters’ plans to aggressively expanding the US network: the claim says that Apple Cinemas plans to open 100 more cinemas over the next 10 years.
Apple has initiated a lawsuit demanding that the movie theater network be banned to use Apple’s commercial name and receive a monetary refund, the amount of which the company has not specified. Apple Cinemas representatives have not commented on the situation.
”, – WRITE: mezha.media
Vlad Cherevko I have been interested in all kinds of electronics and technologies since 2004. I like to play computer games, and I understand the work of different gadgets. I regularly monitor the news of the technology in the world and write materials about it.
One of the company’s arguments is that Apple Cinemas has opened a new cinema in San Francisco in less than an hour from the Apple headquarters in Cupertino, which can cause a false opinion among consumers about the connection of these structures. Apple also noted that the opening of new cinemas, the media had to explain separately that Apple Cinemas had nothing to do with Apple.
“Consumers should not go to the Apple Cinemas cinema, thinking that it is related to the famous Apple brand, with all its reputation and capital, when Apple Cinemas has nothing to do with Apple,” Apple says.
The claim contains examples of publications on social networks where users are interested in possible links between cinemas and Apple. The company also noted that Apple Cinemas continues to operate in spite of previous applications from Apple demanding that you stop using the name, as well as a dissatisfied request in the US Patent Office.
Apple also claims that Apple Cinemaas uses a similar name to conclude favorable rent transactions, positioning its establishments as an alternative to Apple Store stores in shopping centers. The technological company is concerned about the fact that such positioning affects its brand, especially given the movie theaters’ plans to aggressively expanding the US network: the claim says that Apple Cinemas plans to open 100 more cinemas over the next 10 years.
Apple has initiated a lawsuit demanding that the movie theater network be banned to use Apple’s commercial name and receive a monetary refund, the amount of which the company has not specified. Apple Cinemas representatives have not commented on the situation.