“SCOTT McTOMINAY has taken Naples by storm since making the move last summer. Now, Napoli have made a shrewd move to PROFIT from the mania surrounding the Scotland hero. 3 Napoli chiefs are looking to benefit from McTominay mania Credit: Getty 3 The Scotland hero is a huge Napoli fans’ favourite Credit: Getty 3 His”, — write: www.thesun.co.uk
Now, Napoli have made a shrewd move to PROFIT from the mania surrounding the Scotland hero.
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Napoli chiefs are looking to benefit from McTominay maniaCredit: Getty
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The Scotland hero is a huge Napoli fans’ favouriteCredit: Getty
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His nickname ‘McFratm’ has taken the city by stormCredit: ReutersMcTominay, 28 sealed a £25million switch to the Serie A giants from Manchester United last season.
He seemed to immediately get a new lease of life and has never looked back.
Establishing himself as a fans’ favourite from the off, McTominay finished the season as THE undisputed hero in the eyes of Napoli’s famously fanatic band of followers.
The fandom only heightened when the Hampden hero netted a stunning overhead kick to send Napoli on their way to a 2-0 win over Cagliari on the final day of the season – a victory that saw them crowned champions of Italy.
On the same night, he was also named Serie A’s MVP for the 2024/25 season.
In the days that followed, McTominay thrilled fans by being front and centre of the wild celebrations that followed.
Napoli supporters have shown their love for the Scotland star in many weird, wonderful and extravagant ways.
A stunning shrine to the midfield ace appeared in the city centre, pizzas have been named in his honour and one fan even got a TATTOO.
The incredible ink didn’t, however, bear McTominay’s name, instead carrying ‘McFratm’.
Like McTominay himself, his nickname has taken the Italian football world by storm.
Coined by a teammate, the player himself revealed it was his favourite of all the nicknames he’d been given, with McTerminator among the others.
McFratm basically translates to ‘McBro’ and many Napoli fans have taken to referring to the midfielder by the term instead of his actual name.
It’s born from the Neapolitan word ‘fratermo’ which means ‘my brother.’
It’s appeared on scarves, T-shirts and even on the mural in Naples.
But that could all be about to change after Napoli made a big decision.
According to Gazzetta, Napoli have TRADEMARKED ‘McFratm.’
Joined the Manchester United youth system aged five and signed his first professional contract in 2013
Made his Premier League debut against Arsenal in May 2017
McTominay went on to win Carabao Cup and FA Cup with Man Utd
Made 255 appearances and scored 29 goals for the Red Devils
McTominay joined Napoli in August for £25.7million
Born in England, he qualified for Scotland through his dad who’s from Helensburgh
McTominay was called-up by Scotland in March 2018 and has gone on to become a huge Hampden favourite
He was part of the squad at Euro 2020 and Euro 2024
He won his 50th cap while playing against Germany at Euro 2024
McTominay has scored some huge goals for Scotland, including an injury-time winner against Israel and his famous double in the 2-0 win over Spain in Glasgow
The shrewd move means the club are hoping to benefit commercially from the incredible buzz surrounding McTominay.
Napoli filed for the trademark in the middle of last month and covers nine different product categories.
It means the club will be able to license and realise an abundance of ‘McFratm’ merchandise as well as using it for marketing and promotional purposes.
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