“Sarah Bond does not consider the low cost of subscription to the company.”, – WRITE: www.unian.ua
Sarah Bond does not consider the low cost of subscription to the company.
Xbox Game Pass brought Microsoft $ 5 billion in revenue / photo – MicrosoftAt Tokyo Game Show 2025, President Xbox Sarah Bond said Game Pass reached a record revenue of $ 5 billion over the last financial year.
According to her, the subscription not only is occupied, but also generates profit, as well as profitable for developers. Payments to studios are growing, and more and more teams are joining the service.
Game Watch journalists asked if the cost of such content was too low, but Bond assured that the model works and remains stable.
She stressed that Game Pass remains the central element of Xbox strategy, and at the same time the company is betting on flexibility – develops cloud game implantation, supports PC and experiments with new devices like the portable console ROG XBOX ALLY.
Microsoft, she said, will continue to invest in Windows ecosystem and new consoles in partnership with AMD to make access to games even easier and more convenient.
Earlier, we told that the former Vice president of Xbox Game Studios Shannon Loftis criticized Game Pass. She agreed with the words of the former Bethesda marketing head, who believes that subscription is not sufficiently rewarding the developers.
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