“If You Purchase An Independently Review Product or Service Through A Link On Our Website, The Hollywood Reporter May Receive An Affiliate Commission. Yvonne Strahovski Didn’t Always Intend to Add the Celebrity Investor Title to Her Resume. It Happy in a Way Many Hopeful Hollywood Collaborators Dream of: With A Random Knock on the Door.”, – WRITE: www.hollywoodReporter.com
Yvonne Strahovski Didn’t Always Intend to Add the Celebrity Investor Title to Her Resume. It Happy in a Way Many Hopeful Hollywood Collaborators Dream of: With A Random Knock on the Door.
While Filming Season Five of The Handmaid’s Tale in toronto, A delivery of Skin Care samples from Canada-Based Clean Beauty Brand Sahajan-Known for Being A Pioneer in Ayurvedic Beauty-Arrived at The Actoress’ Makeup Trailer. “KEEPING The BAG AND WAS GIFTED [was unusual] Because Ordinarily, I would hand off. Being A Mom of Three, I Just Don’t Want to Carry ARound Stuff”Strahovski Tells The Hollywood Reporter.
That was around august 2022, recalls the australian-Born Star and Mother of Three Boys. “I put the Serum on First, and that’s WHEN I WAS LIKE, ‘OH this is Really Amazing.’ I a beautyify Product.
IT WAS KISMET A YEAR LATER WHEN HER Team Reached Out to Sahajan Founder Lisa Mattam as the Company Was in the Middle of Seed Funding. One Zoom Meeting Later, Strahovski Was Among Investors in The Company ‘Seed Funding that Also Included Artist and Poet Rupi Kaur, Lululemon Exec Celeste Buergoyne, Colorado Also Backed Outdoor Gear Brand Cotopaxi and Bobo’s Food Products) and Toronto-Basted Wonderment Ventures. The Brand Is Currently Available Online in the US at Credo Beauty, Dtox Market, Amazon and Sahajan.com.
Left: Nisha Johny, Poorna Jagannathan, Lisa Mattam, Sasha Exer; Right: Yvonne Strahovski and Handmaid’s Tale Co-Star Ever Carradine. Sophia Schrank
“WHEN [Yvonne] First Reached Out, And this Is Very Sincere… So It Was Pretty Wild, “Mattam Tells Thr. “Her Manager Called Me and SAID, ‘She CAN’T GET IT OUT OF HER MIND.’ That was her exact Senence. [Jagannathan] Who genuinely loves the brand. But Who’s Someone Who’s Never Met You, You Never Reached Out To Them and They Come To You? I Know Brands Say, ‘I Want A Brand Ambassador,’ and that’s a very Important Strategic Initiative. I Genuinely Believe that Because of the Organic Nature [that] This was was vary digferent. … SomeTimes the Universe Deliveers to you who you don’t even realize. ”
On Tuesday, Mattam and Strahovski Celebrared the Brand’s Soon-to-Launch Eternal Glow Cream with An Intimate Brunch at the Santa Santa Monica Proper Hotel. Guests Including Handmaid’s Tale Co-Star Ever Carradine, Deli Boys Actress Poorna Jagannathan, Fashion Photographer Nisha Johny, Real Housewives of Toronto Star and Ana App CO-FOUNDER ROXY EARLE, CONTENT CREATOR SASHA Exater and Other Enjoed a South Asian-Infused Menu Gluten-Free Ayurvedic Almond Banana Bread with A Side of Ghee.
Sahajan Skin Care is Seen at the Brand’s La Launch Event for the Eternal Glow Cream on June 10, 2025, at Santa Monica Proper Hotel in Los Angeles, Calif. Sophia Schrank
Mattam Founded Sahajan 10 Years Ago After Seeing Her Ten-Daughter Playte Play Her Anti-Aging Creams and “I Remember Thinking Young, Beautify Skin. ‘ I Remember Taking Her Upstairs and Saying, ‘If You Want To Play With Things, [this] is what you should play with, ‘and there was the bestlets that my parents had Brough Brough Back from A Recent Trip to India. It WAS IN THAT MOMENT THAT I TONOUGHT, ‘OK, IF MY SKIN CARE ISN’T [safe] ENOUGH FOR HER, IT LIKELY ISN’T [safe] ENUGH FOR ME. ”
Looking Back On Who She Launted The Brand, “There Wuld Never Have Been Turmeric Lattes for Brunch,” Says Mattam. “I Could See How The World Had Evolved to [being open to] yoga and how [people] Were Starting to Dive Into These South Asian and Eastern Practices. I was like, ‘but we haven’t gone here yet with beauty.’ I FUNDAMENTALLY BELIEVE YOU CAN GET YOUR BEST STREEGTH FROM THESE Ingredients, and there was nobody Talking about it [then]. And so i was like, I Know that i can be this conduit. My Parents Grew Up in Kerala, The Southern State of India, and It’s Actual the Epicenter of Ayurvedic Study. So if you were to go on an ayurvedic retreat, Nine Times Out of 10, You would end up WHERE they’re from. For them, we never tackd about ayurveda. It Was Just the Way they Did Things. ”
In Addition to Getting Into The Beauty Business, Strahovski is Finding Ways to Stay Busy After Wrapping The Handmaid’s Talein WHICH She Starred As Gilead Wife Serena Joy Waterford. She was yet to see the seventh and final season of the Hulu Series Based on Margaret Atwood’s Dystopian Novel of the Same Name.
As for how she plans to say goodbye to the Woman She’s Played for Nearly a Decade? “Well, I MEAN, I KNOW EVERYTHING THAT’S HAPPENED, BUT I JUST NEED TO SIT DOWN AND FINALLY Watch the Thing! I’M Gonna DO iting MY FRIENDS,“ SHESS, SAYS KIDS Anding Inno.
“In this time of not Being on Camera, I’D Love to Busy Myself with Everything Else and Can Possibly Can,“ She adds. Viewers Can Watch Her Channel Another Type of Mother in Her Directorial Debut, VlogA short film about the beyind-the-social life of a mommy vlogger. (IT’s Set to DEBUT ON A Soon-to-Be-ConfirMed Streaming Platform Soon.) She’s Also Set to Star in and Executive Produce A Woman of Intelligenceon whoh she’s partnering with Patma Productions Founder Nina Tassler and President Joan Borstein.
How did you go from being a fan of the brand to an investor?
IT REALLY WAS JUST AN INTUITIVE PULL. I HONESTLY JUST COUKLDNN’T STOP THINKING ABOUT IT. And i Thought, Oh, i just noticed myself Thinking about that. That’s weird. I don’n normally feel that way, nor am i even remotely interested in anything like this and so i just kind of threw it out there. I Called My Manager Actulely, and I SAID, “I KNOW this Sounds Crazy, But I Tried this Product and I Really Did Like It. And if there wase. to partner up with. ”
So that’s when we reaured out and that’s when [Lisa and I] MET ON ZOOM, AND THEN I BECAME An INVESTOR.
Nobody arranged or planned any of this; It Just Was A Very Organic Thing. Aside from lisa sending the Product, It Wasn’t Like She Was Reaching Out to Partner Up and DO Anything Together. I was the one to reach out to her in the end.
Judging from the Introduction Speeches You and Lisa Both Gave Before Brunk, IT Sems Like You You You You You You You Jeing To -Busi.
IT’s Easy to See Howa Amazing Lisa is, She’s Just Got Such A Vision. This is Clearly a passion for her and she have an amazing, Unique background Too – She Comes From A SCIENCE BACKGROUND. Her Story Too, Obvioously We Connected As Moms. She Wanted A Clean Product Back When Her Daughter Started Playing with Her Skin Care. I Totally Relate. I’ve been either pregnant or breastfeeding for the last seven years of my life! I Want to Make Sure that Anything that’s in My House Is [safe]. I’m trying to do the best that i can to stay healthy and this have been a party of it.
How would you describe your Approach to Beauty and Wellness?
It have to be fairly natural and clan and organic. I have to genuinely like the Product as Well. I just go minimal. I’m not realy a super-yo person person, so some i find a thing i love, i commit to it for a Really Long time. MOST WOMENW PROBABLY LAUGH AT MY MAKEUP KIT, IT REALLY JUST CONSISTSS OF COMTIMETIMES-Used Mascara and A Brow Brush and Some Foundation. WHEN IT MACEUP, I DON’T REALLY OWN EYESHADOW or Anything Like that. It’s Just More About Skin Care and Keeping It Clean and Natural.
And sitting in the hair and makeup chair probably have you feather like you just want to wipe it all off at the end of the day.
YES. I’ve Actually Been Really Surprised at the Cleansing Oil, It’s Amazing at the End of the Work Day on Set Too, Whore You DO HAVE A Lot on Your Face, and It’s Amazing from IT’s Really Beautify, Genuinely.
How Else Do You Stay in The Know About The Beauty World?
I’m pretty reliant MOSTLY ON TAMAH Krinsky, Who Does My Makeup in La She Loves All The Clean Beauty, So She’s A Really Great Resource for Me. Derek Syuen, Who Does My Hair, and Makeup Artists Along the Way that I’ve Worked with at Work as Well. I’m pretty loyal, once i find the one Thing, is Pretty Hard to get me to change – I do love hearing about the new Stuff in the Clean Space.
WHAT Are Some Other Essentials That You Always Keep On Your Person?
I mean i’m obesed with [Sahajan’s Lip Karma lip balm] and i USUALLY KEEP AMBRE BLENES [fragrance]. There’s Usually Some Crayons in My Bag, There’s Usually Some Random Surprise Thing that I Know I Can Use in A Pinch if My Kids Need Some Entracinment. A Diaper, You Know!
In Addition to Sahajan, What Other Projects Are You Working on That You Can Meenty?
I Partnered Up with [producers] Nina Tassler and Joan Borstein for A Book[KarinTanabe’s[KarinTanabe’sA Woman of Intelligence]that we’re working on a pilot for. I’m getting into the processing space a little bit [more] and THEN WILL BE RELEASING My SHORT THAT I MADE[[Vlog]Soon as we cleared some of thoss music breaks, so that’s Really Holding US Back. … It Premiered at Palm Springs and THEN WE DID SIX Other Festivals. We Went to Australia. In this time of not Being on Camera, I’d Love to Busy Myself with Everything Else and Can Possibly Can. There’s One Surprise Project Through … but’ll Be Kind of a Longer Process.
What confed you to go from a fan of the brand to investor?
I Think It Was More Lisa’s Story, Her Personalization and Her Culture and that She Grew Up in South India and She Was Embedded in Ayuvedic Culture and Ten She was her.
Her Whole Story Really Spoke to Me and How It Was [inspired] by children. That was sort of the Straw That Broke the Camel’s Back Before She Launched Into This Whole Endeavor. I Noten Necessarily that is Ayurvedic, It’s Just That She was Made a Point to do someting to a High Standard that’s Clean and it was in HER DAUGHTER ESPECIALLY. I THINK THAT JUST REALLY resonates with me as a fellow mom.