““YouTube Can Be A Partner To Your Business and Boost Your Business.” This is how Andreas Briese, A Top Executive at The Google-Real Video Platform in His Role As Country Director for Germany and Regional Director for Central and YouTertche (CCE) TV Industry, Rater Than A r in”, – WRITE: www.hollywoodReporter.com
“YouTube Can Be A Partner to Engage With New Audienses, to Unlock New Revenue Streams and Also Innovate,“ He Argued.
He Pointed to A Previoously Disclosed Figure to Highlight The Reach and Power of YouTube. The platform, which celebrared ists 20th anniversary this year, Paid $ 70 Billion-Plus to Create, Artists and Media Companies Over The Last Three Years that Scale. ”
Bries Also Emphasized that YouTube Needs TV and Other Content Partners, Citying YouTube CEO NEAL MOHAN WHO Previously Explained the Video Platformation
“We WEEN’T good at picking Content.”
As a consequence, “we are only successful if you successful,” Including Through YouTube’s Revenue-Share Model, Briese Said, WitH Content Partners Bringing. In Turn, YouTube ALLOWS FOR MONETIZATION OF CONTENT AND DATA Sharing Tools That Provide Opportunities To Optimize Content, Among of Things.
“Television Became The Leading Device of YouTube in the Us,” Briese Also Highlighted in His Natpe Budapest Keynote. “IT’s the MOST WATCHED STREAMING SERVICE on TV Devices, AHEAD OF NETFLIX, PRIME, HULU, HULU day. ”
Also Key is that 50 Percent of this Tv Watch Time Is “Coming from Content Is Longer Than 20 Minutes, WHICH MEANS LONG-FORM CONTENT IS DRIVING TV CONSUMPTION OF YOUTUBE.
Outling the YouTube Advertising Revenue Model, Briese Emphasized An Aspect That Isn’t Always Fully Understood. “We Share Revenues with Our Partners – that’s the Bread and Butter Business of YouTube,“ He Explained. “What is Important to Understand is Revenues do not Scale with Views on Our Platform, They Scale with Watch Time CONTENT. Time. ”
He meented the example of Channel 4 in the uk, which hoh hoh hoh hoh hoh hoh hoh hoh hoh hoh was shared Data that the shows that the broadcaster incredcaster increasted it, fadube by 81 percent, fuubted tonted Totle Total Total Total, Viewed Totle, But Booted TULE, FUBETEED TULETEED TULETEED TULETECENT ON YOUTUBE, FUBETEED TULETUCent. Episode Viewes by 169 Percent, and Youtube Revenue by 78 Percent. Briese Didn’t Detail What Period That Data Was For.
In Terms of Full Episodes of TV Content Coming YouTube, “We Have Seen Interesting Approaches, WHICH BOTH PAY TRIBUTE TO THE FACT IS A DISTRIBUTION PLATFORM Budapest. For Example, Paramount+, One Week After The Launch of the First Episode of Lioness Launched the Same Episode in Its Full Length on YouTube for A Period of Time “To Drive,, of Course, Watch Time, But Also As A Promocial Tool to Drive Awareness Of The.
Similarly, Disney+ Brough The Full First Season of Andor To Youtube Before The Launch of Season 2 “AS A LOYALTY INSTRUMENT TO CREATE Awareness and Also to Drive Traffic Back to Disney+,” He Said. “What we do see is, Specifically Who Talk About Producers and Broadcasters, That Often Long-Form Content Represents A Minority of Their Uploads, But The Majority of The.
The YouTube Exec Also Pointed to YouTube as a Place for Innovation for Content Partners or, as He Called IT, and “Petri Dish to Test New Formats.” In the gaming Space, that have had the Case. And more recently, “You see, for example, for live Streaming a Trend Towards Group Watching of Live Videos,” Briese Said.
Natpe Budapest, WHICH HAS POSITIONED ITSELF AS A PATHORM FOR DEAL-MAKING, Exchange, and Content Discovery, As Well As “A Launchpad for the Next Wave of Formats, Scriers SAID ON MONDAY THAT LATEST EDITION WAS WELCOMING more than 750 Delegates from 65-Plus Countries, Including More than 400 Buyers, Up From Last Year.