“In what amunts to a coronation of the Video-Sharing Platform by the International Television Industry, YouTube Will Be Given Pride of Place at the 41st Mipcom, The Global TRADE FAI, WHICH TRADE FAIR. 13-16. The Google-Bned Outfit Will Be EveryWhere at this Year’s TV Market: Pedro Pina, VP of YouTube for for”, – WRITE: www.hollywoodReporter.com
The Google-Bned Outfit Will Be EveryWhere at this Year’s TV Market: Pedro Pina, VP of YouTube for European, The Middle East and Africa, Will Be Giving A Mipcom Headliner KEYNOTE. there will be a branded YouTube Space Hospitality Location in the Cannes Palais; and the company will host Multiple Professional Workshops and Events at Mipcom and the Kids-Focused Mip Junior Market (Wich Runs Oct.11-12).
“The Mipcom Cannes Partnership Marks A Significant Milestone As We Celebrate Our 20th Anniversary,” Said Pina. “IT’s A Strategic Move to Bolster Our International TV Collaborations and Demonstrate YouTube’s Role in Support Media Companies Amidst Evolving Content Consumption.”
YouTube Arrives at Mipcom Having ALRIREADY CONQUERED TV. The Service Accounted for 12.8 Percent of All TV Viewing in the Us in June, Account to Nielsen’s Most Recent Figures, Compared to 8.3 Percent for Netflix. For the first time index nielsen Began tracking TV USEA by Platform Four Years Ago, Over-The-Air BroadCast Networks Accounted For Les 20 Percent of Total Viewing, Just 18.5.
Ad dollars are folllowing the Same Trend, with Media Buying Giant Wpp Media Forecasting that this Year, More Than Half of All Content-Driven ad dollars will go to be. Instagram.
Pina Said the Cooperation with Mipcom Was “A Strategic Move to Bolster Our International TV Collaborations and Demonstrate YouTube’s Role in Supporting Media Companies Amidst Evolving Content.
Mipcom is Broadening ITS FOCUS to Embrace YouTube’s “Creator Economy,” in an Attempt to Position Itself As a Hub WHERE ONLINE Video and Traditional TV Meet. As part of this, the Market this year will host the first-iter international edition of brandstoling, A Global Version of the Brand-Funded Programming Summit Held at Sun. 13-14. And the Market is Rebranding ITS Producers Hub, The Co-Production and Co-Finance Center, The Mip Creative Hub.
“This is Where the Industry is,” SAID MIPCOM CANNES DIRECTOR LUCY SMITH, “AND AS The LARGEST GLOBAL TELEVISION AND STREAMING CONTENT Market, Mipcom Cannes Is Uniquely PLOCLY Each October in Cannes Whones Brings Together Content Creaters, Digital Studios, Platforms and Brands with The Biggest Names in Television and Streaming Entertainment from the Armund.