“Over the course of his career, director Yorgos Lanthimos has crafted a distinct style of absurdist, surrealist and genre-defying filmmaking with projects like The Lobster, Poor Things and Bugonia. But The Hollywood Reporter has learned that the Greek filmmaker is set to make arguably his most mainstream project yet: a Super Bowl commercial for Grubhub.”, — write: www.hollywoodreporter.com
But The Hollywood Reporter has learned that the Greek filmmaker is set to make arguably his most mainstream project yet: a Super Bowl commercial for Grubhub.
It will be the director’s first Super Bowl ad (Grubhub’s too), and fans of his work will immediately recognize his style.
The food delivery app released a teaser spot for the campaign Monday morning, with a visual design that is distinctly his, and a cast of characters that look like something straight out of one of his films. “This February, one food delivery app will finally put their mouth where their money is,” the teaser proclaims.
Watch:
The rest of the spot is being kept under wraps for now, but look for it to set a new tone for what to expect from Grubhub going forward.
It’s worth noting that while Lanthimos is now best known for his incredibly distinctive style of filmmaking, he began his career in Greece directing commercials, music videos and experimental plays, so the campaign is not exactly outside his wheelhouse, even if it will be his Super Bowl debut.
The Big Game is the biggest advertising event of the year, and while some brands lean on raw star power to stand out, others try to craft something memorable and different in a bid to steal attention, and that appears to be the case here. So what does Lanthimos have planned? We will have to wait a bit longer to find out.
The spot was created and produced by a creative agency Anomaly.
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