“The National Football League Is Relaunch Its Annual NFL Top 100 List As An Original Series on X, The Elon Musk-Bone Social Platform. In past years, the seres (which sees current nfl players vote on whoir of their peers they are the best in the game) have run as a tv special”, – WRITE: www.hollywoodReporter.com
The Top 10 Finale Will Still Run on NFL Network Sept. 1, But beginning June 30 and Continuing Through Aug. 29, The Nfl Will Debut Two Short-Form Episodes Highlighting Two Players On The List Every Weekday, Continuing Over the Course of The Summer (The First Player Morning).
Access to ross Ketover, Senior Executive for NFL Films, The Series Has “Always Been Great Content, But A Big Part of It Has Been Sort of The Partnership Beners.
And Many of the Players, of Course, Are Active On X (and Other Social Platforms), SO the LEAGUE WANTED TO FIND A HOME AND A NEW FORMAT FOR THE SERIES THAT ALLOWS Fories, More, More.
“Part of Our Original Strategy Is Working to Build This New Vertical at the Nexus of Entertainment and Creator Economy, and Ideally Work in the MOST Commercial M, PLATENT CONTENT CONTENT CONTENT. Had of Original Content at X. “WHEN I WAS LAUNCHING THE ORIGinal Content Vertical, I Wanted to Meet with The NFL Films Folks and Figure Out, How DO EXTHERAL RELATIATE TUIVATE TUI Programming? ”
Smith Says that x did a study that showed that a significant Amount of the online Conversation and Debate around Who the Greatest Athletes of All Time (The Goats) are HapPen on ITS.
“SO a FORMAT LIKE This and An IP Like This Fosters DEBATE AROUND WHO The GREATEST IS FELT LIKE A REALY ORGANIC PLACE TO START,“ HE SAYS. “We Really Look at Things from A Timing Lens, and How does It Play to the Platform Strengths, so that it is not going to just foster Viewership, but also engagement and interactivity. platform. ”
“We’ve Done a Lot of Content Over The Years on A Lot of Platforms, Long-Form Storytelling, But As Mitch Said, This Is A Lot More in the Now, The Show Is So Linked to The DEBE. HELPS FOSTER THAT SAME DEBATE, ”KETOVER ADDS.
Smith Frames the New Version of NFL TOP 100 As part and parcel with the platform’s push into creator-driven production, a push that also includes Original Video Podcasts Hosted by Khloe Kardash
“Everyone in this ecosysteem is a creator, whather you’re the nfl or the Williams sisters or khloe kardashian, and we’re looking for creaters who are upr USERS Content, But Also Sparking Conversation, and Are Inherently Social, ”Smith Says. “IN A GREAT WAY, The NFL IS One of the Biggest Super USERS OF THE PLATFORM. WE’V GOT SUCH A GREAT to storytelling in that way. ”
For the nfl and nfl films, meanwhile, the deal with x for NFL TOP 100 is an outer example of bringing itts to the platforms of the league and it in-house Studio Think itk it will click.
NFL Films, Whoh Has Become a Powerhouse Studio On Its Own Terms, Produces Shows Like HARD KNOKS For HBO and Quarterback For Netflix, IT Produces Shows for NFL Network, Espn and Roku Channel. The Key is Fitting The Right Programming to the Right Platform.
“There used to be a thorough of. ‘You bring Viewers to Platforms with Shows,’ But We’re Actual Finding It’s The Other Way. Let’s Deliver What People Want On the Platform, Kotms. “And this is the Kind of Content I Think Fits Perfectly with X. Our Thought is, this will be the first, we have a had acouple Things with Mitch we’re working on that will lean towards. Current Player Content on this on this platform. ”