“If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Companies of all scales are supporting Los Angeles through tragedy. Amidst the devastating wildfires sweeping L.A., some of our favorite fashion, beauty, home and lifestyle brands are donating a percentage of proceeds”, — write: www.hollywoodreporter.com
Companies of all scales are supporting Los Angeles through tragedy. Amidst the devastating wildfires sweeping L.A., some of our favorite fashion, beauty, home and lifestyle brands are donating a percentage of proceeds to wildfire relief efforts.
Below, see a running list of clothing, jewelry, makeup and hair care brands giving back to the City of Angels. The Hollywood Reporter will update this list as new companies announce contributions.
Fashion, Beauty and Home Brands Donating Proceeds to L.A. Fire Relief BK Beauty From Jan. 9 through 11, the beauty brand is donating 100% of net proceeds from online sales to the California Community Foundation to support those affected by the Los Angeles fires (according to the brand’s Instagram)
Frances Valentine The brand is donating 100% of Canvas Heart Easy Tote proceeds to LA Wildfire Relief and Rescue
Lisa Says Gah The clothing brand is donating 15% of sales through the weekend to the Los Angeles Fire Department Foundation (according to the brand’s Instagram)
Little Words Project The brand is donating 100% of proceeds from the sale of its Resilience bracelet to the Wildfire Recovery Fund by the California Community Foundation
Pura Vida For every Los Angeles Wildfire Relief Bracelet sold, Pura Vida will donate 100% of net profits to Direct Relief, providing life-saving medical aid, wildfire kits and emergency funding
Rails The clothing brand will donate 10% of all online sales through the weekend directly to the Los Angeles Fire Department Foundation; Rails will additionally donate $50,000 to The American Red Cross and LAFD Foundation
Rōz Hair The hair care brand is donating 10% of January sales to the California Community Foundation – Wildfire Recovery Fund (according to the brand’s Instagram)
Sijo Customers can choose the Los Angeles Fire Department Foundation as their donated organization of choice at checkout; the bed and home brand’s ongoing giveback program includes up to four different organizations that customers can choose to donate to with their purchase, and one of its current partners, World Central Kitchen, is supporting the L.A. fires as well
Sydney Evan The L.A.-based fine jewelry brand is donating 100% of proceeds from two California-inspired charm necklaces to the Los Angeles Fire Department Foundation: the Eye Heart LA Necklace and the California State Necklace; learn more about Sydney Evan’s charitable efforts here
Tarte From Jan. 8 through 11, Tarte cosmetics is donating 100% of net proceeds from online sales up to $250k to World Central Kitchen to support the organization’s relief efforts
For more ways to help, THR compiled a list of organizations collecting donations and offering support to those affected by Los Angeles’ wildfires.
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