“The game and so well advertises, says Strauss Zelnik.”, – WRITE: www.unian.ua
The game and so well advertises, says Strauss Zelnik.
Strauss Zelnik told when Rockstar will start GTA 6 / Photo – Rockstar GamesGTA 6 is going on, and the head of take-Two Interactive Strauss Zelnik explained why Rockstar was silent for a new game for so long, despite the already released trailer.
The first trailer was presented in December 2023, and all other details are still unknown. However, Zelnyk claims that this is not a coincidence, but part of a carefully thoughtful marketing strategy.
Zelnik shared that one of the reasons for the long expectation is the need to create the most strong interest in the game. According to him, the creation of such large -scale projects takes a long time, and Rockstar always strives for perfection, which, for its part, makes the process of developing longer. This explains why GTA 6 will only appear 12 years after GTA 5.
He also noted that the game marketing will unfold in stages closer to the release to maintain a high level of waiting. Zelnik stressed that it is important for Rockstar to maintain a balance between fans’ interest and their eagerness.
Unlike many companies that reveal plans for game release in a few years, Rockstar prefers to keep everything secret to maximize the effect of release.
GTA 6 release is still scheduled for fall this year. Earlier, Zelnyk claimed that the date would be final and there would be no transfer.
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