Swingers Club: How YouTube Made Golf Cool Again

Golf Hasn’t Been This Cool Since Tiger Woods’ Majoor-Championship Dominance Led to the Phraase “The Tiger Slam.”

YouTube Golf May Not Be An Office Subsection of the Platform, But The Rapidly Growing Genre Has Become a Proper Noun Among Viewers. There Are Subsets with the Subset, Including Entertainment Golf, Focused As Much on The Personalities, Relationships and Hijinks of the Guys Subscribers), Bob Does Sports (1.1 Million Subscribers) and Barstososol Sports’ Fore Play (540,000 Subscribers), and Instruction Videos from Rick Shiels (3 Million SubScribers), Piercribers), and Instruction Videos from Ricks Mark Crossfield (489,000 Subscribers).

EVEN TOP-TIER TOUR PROS Are In. The Single-Biggest Benefactor of-and Contributor to-YouTube Golf Is Almost Certainly Liv Star Bryson Dechambeau, Who’s Used The Platform to ReHabilyaewyow. Slow, Analytic Play and Poor Sportsmanship Now Boasts 2.3 Million Subs).

YouTube Launchened In 2005, and Golf Has Long Existered On the Platform – Which Now Accounts for 13.4 Percent of All TV USAGE, Per Nielsen – But For Years Its You. “At the Time, The YouTube Golf Space Was Mostly Just British Teaching Instructors Telling You How To Fix Your Swing,” Says Adam Fine, Who Goes by Not a Scratch Golfer.

But Gone Are The Days of Stuffy, Mechanical Playing Lessons Professionally Filmed in A Generic Studio or, if You Were Lucky, on A Driving Range. The New Crop of YouTube Golfers Is Young, Personality-Driven and Cross-Collaborative. The Courses Are High-End and Empty (for Ease of Filming), The Fellas Are Loud, Loose and Funny, and the Rounds Favor Short, Team-Based Formats Fueled by Booze and Chalands. In somes of the Videos, we see more of the Players Off the Course than. MOST OF THE SHIRTS REMAIN UNTUCKED.

“The 18-Hle Golf Logs Have Gone Out The Window,” Says Matt Bybis Sanovabicius (Aka Golf Sidekick With 369,000 Subscribers). “People used to be realy be into them, but with the high-doopamine, Quick-Fire Content they’re Making, now you have to adapt.”

YouTube Golf As We Know It Today Was Born of the Covid Shutdowns. “I was just bored Durying the Pandemic,” Says Fine, “and I Wanted Some Sort of Outlet While Playing Golf to Feel More Productive.”

Good Good Golf Launched at the Same Time – and it launched in the stratosphere. Matt Kendrick, The Founder and CEO, Basical Copied and Pasted his Business Plan From Fishing Brand Gogan Squad (1.1 Million Subscribers): Launch A YouTube Channel, Maker Merch. Good Good Is Now A Hugely Successful Golf Lifestyle Brand with 75 Percent of ITS MONTHLY REvenue Coming from Apparel.

Fine and bybis Sanovabicius Teach, As Fine Puts It, How “To Think Through Golf.” It’s Instructional – But Practical, Not Technical. Their Message is substance over style, Thought is not complely Out of Bybis Sanovabicius’ Wheelhouse. He Turned Fan Demand to See His Catchphrase “WaddaPlaya” on a Golf Shirt Into A Merch Business that now now includes shirts, hats, Divot Tools and Putters. Waddaplaya have become nearly a third of his revenue.

Who is buying and consuming all of this? Well, Golfers of Course, and Almost Exclusively Men. Fine’s YouTube Audence is more than 98 percent male, The overwhelming Majority of WHOM ARE 25 TO 54. IT’s a demographic with money and one that is very attractive to advertiseers.

“I’m in a niche within a niche,“ Fine Says. “There Are Channels That Get Literaly 100 Times The Views I DO THAT MAKE LESS MONEY.” Even if he does not Venture Into Apparel, Fine Says He Sees a Path to Making $ 1 Million Annuly with the Next Few Years.

Paige Spiranac, A Pro Golfer Turned Model and Golf Influencer, Has 4 Million Instagram Followers and Is One of the MOST Popular Creaters on Passes, an onlyfans-Esque website. She have 453,000 Subscribers on YouTube.

Spiranac Credits Her Biggest Platform, Instagram, for Birtting YouTube Golf. There, “Trick-Shot Golf” Gained Momentum, She Says. HER REVEALING GOLF ATTIRE ALSO PROBABLY DIDNN’T HURT. Jake Hoslton, A CO-FOUNDER OF PAR-3 LEAGUE GRASS LEAGUE (WHICH NOW EMPLOYS SPRANAC), SAYS THAT CREATOR GOLF “HAS TKEN Over the Social Over «Ultimately take over» The Sport Itelf.

“YouTube has just done a Much Better Job of Engaging with the Players and the Personalities Thank the Swing Thought and the Club Selection and the Strategy,“ Hoselton Says. “The Way That Golf Has Traditionally Been Broadcast is Just Not Built for the New Consumer.”

This story appeared in the aug. 20 Issue of the Hollywood Reporter Magazine. Click Here to Subscribe.